Bob HutchinsFebruary 26, 2015 For many dreamers, creatives, entrepreneurs, and “big picture” types, acronyms like SEO and SERP are enough to make the eyes glaze over. Still, there’s no denying that a baseline knowledge of how Google evaluates, qualifies, and displays content is essential for anyone trying to build a brand online. A new infographic … Continue reading The Panda & Penguin Blues? For Google, Authenticity Trumps All [Infographic]
Business.comFebruary 25, 2015 With Google’s Panda 4.1 updates in full effect, many brands have questions about why they have experienced a drop in search rankings. The recent update rolled out new algorithms focused on delivering valuable content to users and improving their experience in search. Consequently, content that does not seem to offer users high … Continue reading Another Panda Update: How to Increase Exposure After Google’s 4.1 Changes
By Warren Knight, Published October 29, 2014 Google loves change and loves me, probably more than any other company in the world and that’s noticeable in their algorithms, especially Panda and more specifically, a new iteration in the form of Panda “4.1”. With this new update, it has been reported by BrightEdge that brands saw an astounding 90% … Continue reading Google’s “Panda 4.1″ Update will Change Your Content Marketing Strategy
By Sarah Groves, Published October 13, 2014 When it comes to search Google is undoubtedly king. It’s the most visited website in the world, owns 90% of UK search space and performs on average 3.5 billion searches every day. You only need to take a look at your own online habits to know how much … Continue reading Penguin, Panda And Hummingbird – What Do They Mean For Your Business?
When meeting with clients, one word will make them shudder… content! No one wants to deal with content. Yet, it’s one of the most important elements of any successful digital marketing strategy. The biggest enemy of content is time. No one has the time to create great content. Or so they think. But, I would … Continue reading Content Marketing and Panda 4.0 – Choosing Quality Over Quantity
