Tag Archives: Opportunity

How to Evaluate a Potential Franchise Opportunity

Joel Bissitt December 16, 2021 Every franchise opportunity is different, and you have to consider several factors before deciding to invest in one. As experts in franchising and franchise businesses, we recommend carefully considering and evaluating the following criteria before becoming a franchisee. The market Most first-time franchisees opt for international franchises like McDonald’s, KFC … Continue reading How to Evaluate a Potential Franchise Opportunity →

The Golden Opportunity For Modern Thought Leadership

Leadership Skills

Arik Hanson November 1, 2021 Thought leadership is one of those things many brands and leaders want–but very few do well. It’s always been that way. Clients come to agencies all the time with the goal of “thought leadership.” Translation: We want our execs to show up in the media more often. We want our … Continue reading The Golden Opportunity For Modern Thought Leadership →

Twitter Spaces Is An Exciting Opportunity for Brands

Twitter Tools

Ryan Burgio June 28, 2021 Twitter Spaces is here, and I gotta say, it’s pretty awesome. If you’re not aware of Twitter Spaces, it’s basically an alternative to Clubhouse, but with better features, easier access, and less pretension. And it’s gaining steam. Twitter is investing heavily in this new platform. With a run of new … Continue reading Twitter Spaces Is An Exciting Opportunity for Brands →

Now That We Survived 2020, We Have an Opportunity to Grow and Excel in 2021

Business Recovery

Mark Roberts March 19, 2021 The old saying that the more things change, the more they stay the same seems to be holding so far this year. Even as we’ve moved into a new year, the first few weeks of 2021 seem like the 13th month of 2020. I don’t think we need to rehash … Continue reading Now That We Survived 2020, We Have an Opportunity to Grow and Excel in 2021 →

The Opportunity in Reinvention: Helping Brands Get Online

Branding Lessons

Sylvia Moses September 2, 2020 As offline brands struggle to get online, your agency can help them make up for lost customers – and even find new ones. Learn more in our latest blog post. There’s an old saying: “There are decades where nothing happens, and weeks where decades happen”. The last few months have … Continue reading The Opportunity in Reinvention: Helping Brands Get Online →

Majority of chains call local-digital marketing an ‘untapped opportunity’

Local Marketing Strategy

But 77% of multi-location brands complain executing locally at scale is very challenging. Greg Sterling on August 12, 2020 When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot, Macy’s and Walmart are also local businesses because they exist in … Continue reading Majority of chains call local-digital marketing an ‘untapped opportunity’ →

Opportunity Discovery Canvas – How to Validate Potential Solutions

Marketing Platforms

Steven Imke — June 1, 2020 Problems are often opportunities in disguise and entrepreneurs are the problem solvers who have the ability to identify problems and find solutions. With funding provided by the Kauffman Foundation, Entrepreneurial Learning Initiative, LLC has developed a tool called the Opportunity Discovery Canvas. During periods of global disruption or such … Continue reading Opportunity Discovery Canvas – How to Validate Potential Solutions →

Brands Should ‘Embrace The Opportunity For A Mindset Shift’

Branding Lessons

Brands Should ‘Embrace The Opportunity For A Mindset Shift’ by Laurie Sullivan , Staff Writer @lauriesullivan, May 14, 2020 I borrowed part of the headline for this post from today’s Think With Google column that leads with a quote from Aki Spicer, chief strategy officer at Leo Burnett. “I’m finding that the brands with solid foundations … Continue reading Brands Should ‘Embrace The Opportunity For A Mindset Shift’ →

4 Keys to Capture the Window of Opportunity

Opportunity Management

Ryan Estis — May 12, 2020 weinstock / Pixabay More than 33.5 million (1 in 5 American workers) have filed for unemployment over the past seven weeks as states move to reopen, a number we haven’t seen since the Great Depression. It hasn’t been easy, and it’s clear America is ready to get back to … Continue reading 4 Keys to Capture the Window of Opportunity →

Finding Opportunity Amidst the Chaos

Marketing Strategy

Elliot Begoun — April 10, 2020 Canva.com Our original business plans for 2020 are long gone. I, for one, feel as if we’ve spent the appropriate time grieving for what might have been. We’ve done a lot as an industry to provide guidance, resources, and support on how to be positioned to survive this unprecedented … Continue reading Finding Opportunity Amidst the Chaos →