Learn from NASA’s approach to communication, testing and leadership to drive better outcomes in martech projects. Greg Krehbiel on January 16, 2025 What can a NASA engineer teach the martech community? Quite a bit, and the most valuable lessons go beyond technical expertise — emphasizing communication, leadership and problem-solving strategies that drive project success. … Continue reading What martech practitioners can learn from a NASA engineer
By Hunter Schwarz November 10, 2023 NASA’s “worm” and “meatball” logos have divided the agency in the past, but increasingly, they’re appearing together. As it embarks on its Artemis era, NASA’s been using two logos at once. Technically, the meatball logo is the official logo, or the “NASA Insignia,” as it’s named in the … Continue reading NASA is breaking a cardinal rule of branding
Devindra Hardawar @devindra The real world just felt too small when I stepped out of Denis Villeneuve’s Dune. There weren’t any enormous spaceships ready to rocket off to planets in distant galaxies. No Brutalist palaces amid endless desert vistas. No building-sized sandworms roaming about, eager to devour anyone who disturbed them. Just me and … Continue reading NASA is recycling 98 percent of astronaut pee and sweat on the ISS into drinkable water
