These 10 quotes from the November MarTech Conference really got us thinking about marketing, AI and agents. MarTechBot on November 18, 2025 The November MarTech Conference featured six panel discussions and one keynote presentation, all focused on the theme of AI and agents, and featured speakers from brands such as Cisco, Google, Citrix, Fluency, … Continue reading 10 of the most thought-provoking quotes from the November MarTech Conference
November 13, 2025 Most companies are one resignation away from a leadership crisis
October 14, 2025 Most employers offer mental health care benefits: that doesn’t mean they’re effective While most employers offer mental health care coverage as part of their health insurance packages, major gaps in care exist. According to new research, many employers aren’t sure how mental health care services are being used by employees. The 2025 … Continue reading Most employers offer mental health care benefits: that doesn’t mean they’re effective
Fire up your marketing brain with the quotes that caught our attention at the September event. Mike Pastore on September 29, 2025 The September MarTech Conference featured six panel discussions around the theme of data and AI and featured speakers from brand such as Adobe, Google, Expedia Group, Ford Motor Company, SAS, Snowflake and … Continue reading 10 of the most thought-provoking quotes from the September MarTech Conference
AI systems don’t rank logos — they surface meaning. Clear, consistent signals of trust determine whether your brand appears in AI-driven recommendations. Reid Holmes on September 23, 2025 Will your brand be visible in the age of AI? The short answer: you need a meaningful brand or you’ll be commoditized. The longer answer starts … Continue reading How AI reads your brand and why meaning matters most
August 23, 2025 Most students are using AI to enhance learning, not outsource it, research shows BY The Conversation Over 80% of Middlebury College students use generative AI for coursework, according to a recent survey I conducted with my colleague and fellow economist Zara Contractor. This is one of the fastest technology adoption rates on record, … Continue reading Most students are using AI to enhance learning, not outsource it, research shows
Turn your B2B newsletter into a high-impact, audience-first lead nurture engine that builds trust and keeps your brand top of mind. Jaina Mistry on July 14, 2025 We’ve all experienced newsletters that are just one promotion after another. Zero personality. No opinions. Nothing to offer. We might even be guilty of sending these. Those … Continue reading The most underrated B2B channel? Your newsletter
July 08, 2025 One of your most valuable assets is the leaders you create BY Andrew Schaap I work in the data center industry, where we’re known for our digital-ready, adaptive infrastructure. Yet one of our most valuable products is actually the leaders we create. Developing leaders is critical for every growing company. For us, it’s … Continue reading One of your most valuable assets is the leaders you create
Human interaction seems to drive conversions, despite the intense focus on AI. Mike Pastore on June 6, 2025 MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: “The Human Marketers Report” from Magnolia and EM Marketing. Click to enlarge. “The Human Marketers Report” from Magnolia and EM Marketing asked marketers … Continue reading These are the marketing activities most likely to convert visitors to prospects
Why ‘head of marketing’ is the most misunderstood title in startups Startups love to give flashy titles to hungry marketers — without mentorship, power or a seat at the table. This costs everyone. May 20, 2025 “Head of marketing” is the non-committal title a startup CEO often gives their early-choice marketing leader. It … Continue reading Why ‘head of marketing’ is the most misunderstood title in startups
