Two influencers face €30,000 fine for gambling marketing in Finland Rachael Davies The Finnish National Police Board has fined two influencers €30,000 a piece for marketing gambling in Finland. Two social media influencers have been prohibited from marketing gambling in Finland by the National Police Board. One ban came into effect in June 2025, while … Continue reading Two influencers face €30,000 fine for gambling marketing in Finland
Flat engagement, weak pipeline, frustrated marketers. Sound familiar? Here’s what successful B2B teams are doing differently with email this year. Joe Cunningham on September 4, 2025 I was talking to a B2B marketer recently who admitted her email campaigns weren’t pulling their weight. They took too much time to build, engagement was flat, and … Continue reading The real reason so many teams are struggling with email marketing
In a volatile market, CMOs must trade rigid martech stacks for agile, modular systems that drive personalization, speed and measurable growth. John Premkumar on September 4, 2025 High inflation, recession fears and ongoing uncertainty are putting tremendous pressure on companies across industries. With marketing often viewed as discretionary, budgets now face unprecedented scrutiny from … Continue reading Agility is the new foundation of marketing infrastructure
Content traffic is down. Old funnels are fading. HubSpot hopes Loop Marketing is an AI-first strategy to win attention and conversions. Mike Pastore on September 3, 2025 HubSpot’s Inbound conference opened for business today on the coast opposite its usual home in Boston. With so much change hitting marketing in the past year, a … Continue reading HubSpot debuts a new AI playbook at Inbound as content marketing falters
Zapier’s MCP server connects LLMs to thousands of apps, making marketing automation smarter and more efficient. Constance Chen on August 27, 2025 Model Context Protocol (MCP) servers are valuable new additions to marketers’ AI toolkit. MCP is a framework that lets LLMs connect to external data sources and tools, giving them agentic abilities to … Continue reading Top ways to use Zapier MCP server and LLMs to boost marketing performance
When radical candor and transparency are reduced to slogans, marketing teams pay the price — through burnout, disillusionment and broken trust. Jay Mandel on August 22, 2025 Marketers love bold words. Radical candor. Radical transparency. Radical acceptance. They sound daring, but in practice, they’re often hollow — more performance than principle. In organizations where … Continue reading Marketing leadership asks for radical candor but wants compliance
A new report finds mixed opinions on whether AI drives revenue or improves customer experience. Mike Pastore on August 19, 2025 AI usage is widespread in revenue organizations, with 68% of sales and marketing professionals using AI at work and 51% using AI agents, according to a new survey. The survey, published by the … Continue reading AI helps marketing and sales pros work smarter, but does it drive revenue?
Turn AI adoption into a strategic marketing advantage with streamlined workflows, connected systems, clear roles and measurable results. Tonya Walker on August 18, 2025 Marketing is undergoing a structural shift — not only in how content is created, but in how campaigns are orchestrated, insights generated, operations managed and outputs governed. At the center … Continue reading Operationalizing generative AI for marketing impact
Ever spent way too much time digging for a particular version of a marketing asset? You’re not alone, but modern DAMs can help. Pamela Parker on August 13, 2025 Remember when your company’s “digital asset management” was basically a shared drive with folders named things like “LOGOS_FINAL_FINAL_v3” and “Random Marketing Stuff”? Yeah, we’ve all … Continue reading Beyond storage: How DAM platforms became the unsung heroes of modern marketing
Stop chasing names and start targeting buyers ready to buy. AI-powered relevance tools let teams focus content, align with sales and close deals faster. Shama Hyder on August 12, 2025 Remember when “personalization” was the holy grail of B2B marketing? Marketers worldwide bought into the idea that if they could customize enough emails, tailor … Continue reading Why AI-powered relevance is replacing personalization in B2B marketing
