Technology is transforming MOps into a strategic powerhouse. Learn what this means for your team and organization. Greg Kihlstrom on May 15, 2025 Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big data and artificial intelligence, … Continue reading Why the future of marketing depends on a smarter MOps function
April 18, 2025 The future of leadership starts in the home BY Gene Eidelman and Rachel Weissman Leadership transformation isnât found in boardroomsâitâs happening in our homes. In a world facing converging crises of climate, technology, and social displacement, how we create our spaces reveals everything about how weâll lead through these transformative times. Integrity derives from … Continue reading The future of leadership starts in the home
Workflows are changing. Expectations are shifting. But agency value? Still strong â if both sides are ready to evolve. Angelina Eng on April 8, 2025 AI is rewriting the rules of marketing â and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger … Continue reading What AI means for the future of agency-brand partnerships
April 04, 2025 How to fund open sourceâs future BY Peter Wang The famous computer scientist Bill Joy once said, âNo matter who you are, most of the smartest people work for someone else.â If you want to build something on the bleeding edge, you must have an open ecosystem that can pull in as many … Continue reading How to fund open sourceâs future
The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared? Milton Hwang on March 27, 2025 Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either … Continue reading The future of the martech stack and marketing operations is âunstructuredâ
Stop relying on platforms you donât control. Own your audience, protect your reach and build a community that lasts. Eric Dates on March 21, 2025 Companies spend years growing audiences on LinkedIn, Facebook, Slack and other platforms. They pour money into content, engage in endless algorithm games and try to carve out space in … Continue reading Why brand-owned communities are the future of growth
March 18, 2025 Why HRâs future looks like marketingâs past BY Rebecca Biestman Think back to the shifting tech landscape of 2015. âUptown Funkâ was blaring on digital music outlets, Snapchat filters were laid over every selfie, and hoverboards were all the rage. At the same time, marketing teams were facing an uphill battle to prove … Continue reading Why HRâs future looks like marketingâs past
Synthetic audiences are constructed from real-world demographic and behavioral data, allowing marketers to question them about consumer preferences. Constantine von Hoffman on March 12, 2025 Focus groups can be an important marketing tool, providing real-world insights straight from customersâ mouths. However, they also have limitations in speed, cost and scope. Fortunately, a solution may … Continue reading Are synthetic audiences the future of marketing testing?Â
Traditional ABM is no longer enough. You need a strategy that delivers smarter targeting, better orchestration and measurable revenue growth. Steve Armenti on March 6, 2025 In B2B, the account-based strategies that delivered results just a few years ago are now table stakes. In a world where buyers expect authentic, personalized experiences at every … Continue reading Why modern ABX is the future of enterprise GTM
The Future of Google Ads Match Types: Making Broad Match Work for You Mike Susi Mar 3, 2025 Google Ads keeps evolving, and so do its keyword match types. Lately, Google has been pushing Broad Match as the best way to expand reach. While Phrase Match and Exact Match still play … Continue reading The Future of Google Ads Match Types: Making Broad Match Work for You
