Tag Archives: Financial

Combining Social Data with Financial Data: Measuring Sponsorship ROI

Richard SunleyMay 24, 2015 These days, sport is big business. From massive global sporting events like the World Cup, to giant team brands like Real Madrid or the Dallas Cowboys, the intersection between sports and business is increasingly lucrative and increasingly global. And one particularly profitable channel of income for the sports teams (and venues) … Continue reading Combining Social Data with Financial Data: Measuring Sponsorship ROI

How To Effecitvely Market Financial Services To Millennials

Patrick SitkinsMay 12, 2015 Millenials represent a unique generation and specific challenges when it comes to marketing financial services. Many label this group of young adults as irresponsible, especially when it comes to professional financial services. So how do you get the attention of an entire demographic of people who don’t seem to care about … Continue reading How To Effecitvely Market Financial Services To Millennials

Using Financial Statements to Make Better Business Decisions

Mark HalsteadMay 9, 2015 Poring over financial statements is not many people’s idea of a great way to spend time. Even if you’re a passionate and committed business boss, the prospect of delving into details of your company’s financial performance might well be distinctly unappealing. However, while you might think you already know what your … Continue reading Using Financial Statements to Make Better Business Decisions

How Modern CFOs Make the Most of Their Financial Metrics

Rob HullMarch 21, 2015 We’ve made the case for years: There’s a huge opportunity and need for CFOs to become more strategic to their organizations. We all agree that financial data should heavily influence future decisions within any business eyeing long-term success. But the cumbersome effort required to gather and analyze historical performance data and … Continue reading How Modern CFOs Make the Most of Their Financial Metrics

5 Social Media Benefits For Accounting And Financial Services Firms

Candis RousselFebruary 27, 2015 Social media has the remarkable ability to make the world feel instantly smaller. With just a few clicks, you can connect with colleagues and catch up on trending topics in your industry. Still, some accounting and financial services firms hesitate to embrace the benefits of social media as a marketing tool. … Continue reading 5 Social Media Benefits For Accounting And Financial Services Firms