Tag Archives: expect

3 things customers expect from marketers to prove that they’re human

Customer Engagement

Put the human touch back into AI-powered marketing automation by affirming these values. Chris Wood on September 20, 2022 Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch.  There are three main values that … Continue reading 3 things customers expect from marketers to prove that they’re human →

Most marketers don’t expect ad spend drop until next year

Advertisement Industry

While predictions are positive, not all actual earnings are following the plan. Constantine von Hoffman on August 1, 2022 Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey.  Some 71% think U.S. ad spend will decrease within the … Continue reading Most marketers don’t expect ad spend drop until next year →

Trends to Expect for Collaboration and Team/ Project Management in 2022

Project Management

Trends to Expect for Collaboration and Team/ Project Management in 2022 Martin Welker / 02 Feb 2022   As 2022 slowly unravels, we’ve begun to ponder the lessons learned from working from home. A more isolated work rhythm resulting from the Home Office has undoubtedly thrown team workplace collaboration off-kilter due to a more significant … Continue reading Trends to Expect for Collaboration and Team/ Project Management in 2022 →

With Lockdowns Ending, Here’s What to Expect as Businesses Reopen

World Level Crisis

Nura Eston June 24, 2021 As vaccination rates increase, and with lockdowns now behind us (hopefully for good!), businesses are looking forward to welcoming customers back to in-store shopping this summer. Here’s some information about how the pandemic has affected businesses, tips and guidance about managing your customers, steps to take before reopening and a … Continue reading With Lockdowns Ending, Here’s What to Expect as Businesses Reopen →

Cookies Or Not, Consumers Expect Marketers To Know Them

Cookieless Targeting

Cookies Or Not, Consumers Expect Marketers To Know Them by Laurie Sullivan  @lauriesullivan, June 18, 2021 It would be an understatement to say online shopping has undergone a major transition in the past year. Adoption of real-time payments grew by 41% in 2020, and consumers flocked online to buy their groceries. And while online shopping … Continue reading Cookies Or Not, Consumers Expect Marketers To Know Them →

What CMOs Know: They Expect An Uptick In Digital Spending This Year

Content Strategy

What CMOs Know: They Expect An Uptick In Digital Spending This Year by Ray Schultz , Columnist, March 1, 2021 CMOs are reasonably optimistic as they move into 2021. For starters, 48% feel business conditions will be positive this year, up from 20% in 2021. Granted, 35.6% say conditions will be negative, but 62.5% believe … Continue reading What CMOs Know: They Expect An Uptick In Digital Spending This Year →

Black Friday 2020: eCommerce Sites Can Expect a 28% Increase in Online Shopping from 2019

Black Friday

Emily Carroll October 8, 2020 As with most events and gatherings in 2020, Black Friday shopping is predicted to look a little different this year. A recent survey was conducted with 2,000 U.S. consumers to compare changes from the 2019 holiday shopping season to 2020. These findings can help eCommerce and brick and mortar stores … Continue reading Black Friday 2020: eCommerce Sites Can Expect a 28% Increase in Online Shopping from 2019 →

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