by Tom KrawiecAugust 17, 2016 If there were only one email campaign we could send for 350+ of our online retail and eCommerce customers for rest of their lives it would be this one…. The cart abandonment campaign. Why? Because after sending millions of different lifecycle email campaigns, win back, promotional emails, replenishment, welcome series … Continue reading Double The Revenue of Your Cart Abandonment Campaigns (Our Step-by-Step Process)
by Sean Hargrave, Staff Writer, June 20, 2016 The research is in and the results are conclusive, at least for 18- to-34-year-olds. At least one in ten buy something on the mobile phone every day, which is double the national average, and the propensity to embrace mcommerce is linked to social use. Hence, while 17% … Continue reading MCommerce Leaders Double Up And Pull Ahead — Have You Left It Too Late?
by Catherine Lewis March 8, 2016March 8, 2016 Let’s face it: the best part of the Internet is looking at cat photos and memes. But in small business marketing, images offer a practical advantage to your business. Using images in your communications increases the likelihood that a customer will click through to your service. If … Continue reading Images in Emails Are a Double Edged Sword – Make Sure You Don’t Get Cut
by Vicki Escarra December 1, 2015December 1, 2015 The holiday season is a time when many companies donate to charities, both to highlight their values and commitment to improving lives and to ensure a charitable tax deduction before the end of the year. With the economy continuing to struggle, you might think you can’t afford … Continue reading Double Your Bottom Line: How Giving Back Boosts Business
by Todd Grennan November 29, 2015November 29, 2015 You know what might really help your email outreach? Making all the people who give you their email addresses indicate a second time that they actually, really, genuinely want to receive messages from you. Sound crazy? It isn’t. At first glance, the benefits of requiring a double … Continue reading Embracing the Double Opt-In: How It Can Be an Email Blessing, Not a Curse
Bob WoodsSeptember 22, 2015 Don’t you absolutely hate those “one weird trick” ads? You know… those online advertisements—now in print and on the radio, too—that promise you: Incredible weight loss Testosterone boosting Amazing riches Beautiful skin A PhD in nine credit hours (seriously?) Many, many, many other things… (Insert your own self help-related desire here… … Continue reading One Weird Trick To Double Your Pipeline With LinkedIn
Kasia PerzyńskaAugust 5, 2015 In the previous article, I mentioned that blogging is upon the most effective content marketing tactics available. Blogging brings significant SEO values, therefore, by learning how to optimize a business blog correctly, we can maximize its full potential. I have already explained the importance of long tail keywords and described how … Continue reading Actionable SEO Tips For A Blog That Will Double Your Traffic Part II
Want more phone calls? Columnist Daniel Faggella says the key lies in your calls-to-action. Daniel Faggella on February 23, 2015 I want to talk about one of my absolute favorite strategies for generating an immediate return on investment from email marketing: varied calls-to-action. This was something I used when I was just starting out, and … Continue reading Drive Double The Phone Appointments With Your Email Marketing
Sabel HarrisJanuary 31, 2015 There was a study done in the 70’s that involved the best place to sit at a table in order to communicate with as many people as possible. One would assume that this study would also depend on a person’s personality traits — if they were introverts or extroverts or even … Continue reading 5 of the Easiest Ways To Double Your Network
