Tag Archives: Customers

Customers aren’t satisfied: Fewer than 35% say they’re happy with brands

Branding Engagement

First impression, ease of use are most important to customer satisfaction. Constantine von Hoffman on July 13, 2022 Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. This … Continue reading Customers aren’t satisfied: Fewer than 35% say they’re happy with brands →

Forget capturing mindshare. It’s time for brands to start giving customers space

Branding

By Bryan Goodpaster     June 28, 2022 Did you find it hard to choose what to wear today? Or what to eat for breakfast? If so, you’re not alone. According to the American Psychology Association, 32% of adults are so stressed they struggle to make everyday decisions. Much has changed over the past two … Continue reading Forget capturing mindshare. It’s time for brands to start giving customers space →

Brands, take note: Your customers aren’t afraid to dump you if they lose your trust

Branding

By Shalene Gupta   May 10, 2022   Trust has always been an essential part of any business transaction—just ask the Quakers, who built business empires on the basis of fair business practices—but according to a new report from Salesforce, trust is becoming more important than ever before. Salesforce surveyed 13,020 consumers and 3,916 business … Continue reading Brands, take note: Your customers aren’t afraid to dump you if they lose your trust →

83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds

Customer Engagement

83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds by Laurie Sullivan , Staff Writer @lauriesullivan, January 26, 2022 Retailers have leaned on search engines to reach consumers for years, but despite all the spending, the vast majority participating in a report released today by RSR Research and Coveo say they do … Continue reading 83% Of Retail Customers Increased Interactions With Amazon In Past Year, Survey Finds →

What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?

Content Management

Customer data platforms give marketers control over customer data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 22, 2022 at 4:44 pm A customer data platform, usually called a CDP, is a marketer-managed system designed to collect customer data from all sources, normalize it and … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers? →

Avoid an identity crisis by getting to know your customers

Identity Management

In this webinar, learn how to overcome the loss of third-party cookies by connecting the dots on your customers’ identities. Cynthia Ramsaran on December 17, 2021   In this competitive environment, marketers must understand which online devices and offline behaviors belong to a consumer and who that consumer is. As the clock ticks closer to … Continue reading Avoid an identity crisis by getting to know your customers →

Customers demand digital-style experiences in physical retail stores

Customer Experience

A Bazaarvoice survey finds that customers and retailers largely agree that the in-store experience needs digital components. Kim Davis on December 16, 2021 The latest “State of Retail” report from product review and UGC platform Bazaarvoice shows that almost half of consumers are now looking for in-store experiences to reflect the kinds of experiences they … Continue reading Customers demand digital-style experiences in physical retail stores →

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