Balance short-term profitability with long-term brand equity with a holistic approach to social media advertising. Geoff Crain on September 27, 2024 As marketers face growing pressure to get the most value from their ad budgets, return on ad spend (ROAS) has become a go-to performance metric. ROAS measures how much revenue is earned for … Continue reading How to balance ROAS, brand safety and suitability in social media advertising
August 28, 2024 Why Omnicom is betting on Big Advertising Troy Ruhanen, CEO of the newly announced Omnicom Advertising Group, says scale and size is about innovation, not consolidation. BY Jeff Beer One of the world’s largest advertising holding companies has decided to lean into its size and scale. Omnicom recently announced a reorganization of its … Continue reading Why Omnicom is betting on Big Advertising
How Complex Reasoning In Search Will Improve Ads by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2024 SearchGPT, which leverages OpenAI’s GPT-4 models that excel in complex reasoning, wants to have an in-depth conversation with you. That reasoning will support performance. The focus remains on answers not clicks, at least for now. The search bot follows … Continue reading How Complex Reasoning In Search Will Improve Advertising
Harness the power of DOOH advertising for your summer campaigns with its increased visibility, flexible targeting and programmatic benefits. Geoff Crain on July 17, 2024 Summer is a time to get out of the house and maybe on the road. It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. … Continue reading Why digital out-of-home advertising is summer 2024’s marketing powerhouse
Commerce Advertising Takes Front Seat In Performance by Laurie Sullivan , Staff Writer @lauriesullivan, July 10, 2024 Favorite billing models have emerged for commerce advertising as performance takes a front seat to media buying. The cost per click (CPC) and cost per order and action (CPO/CPA) models remain the industry’s undisputed favorites, according to data released … Continue reading Commerce Advertising Takes Front Seat In Performance
Google, Meta, Microsoft Modality Features Show Different Future For Advertising by Laurie Sullivan , Staff Writer @lauriesullivan, July 2, 2024 Google plans to introduce a set of new machine learning (ML) features under the Google AI brand. One for the latest Pixel phone is expected next month and would offer a feature similar to Microsoft’s Recall. … Continue reading Google, Meta, Microsoft Modality Features Show Different Future For Advertising
The company also announced Ad Manager updates giving publishers greater control over where ads appear and badging. Anu Adegbola on June 11, 2024 Google launched a new connected TV advertising network Monday. Google TV offers targeted, in-stream video inventory across more than 125 channels. The company is also updating Ad Manager to give publishers … Continue reading Google launches Google TV advertising network
Company will start supporting video and connected TV ads in its Advertising Editor, including Netflix inventory across 10 countries. Anu Adegbola on June 4, 2024 Microsoft is expanding its advertising toolkit, now supporting Video and Connected TV (CTV) ads in its Advertising Editor. They are also including Netflix in its CTV network across 10 … Continue reading Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor
New tools, many of them AI-powered, will soon change how ad experiences are created by advertisers and experienced by customers. Chris Wood on May 21, 2024 Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at … Continue reading Google unveils AI-powered advertising tools at Google Marketing Live
See how AI is enhancing contextual advertising, allowing for more precise audience segmentation and improved ad placement. Ken Zachmann on May 14, 2024 While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of … Continue reading AI in contextual advertising: Beyond the basics
