AI only works when content is structured, connected and governed. DAM gives it the foundation to turn automation into performance. Gareth Chilton on October 14, 2025 Everyone’s talking about how AI is reshaping marketing. But in most organizations, the real bottleneck hasn’t changed. Content still lives in too many places, and metadata gaps keep … Continue reading DAM is the missing link in AI-powered marketing success
As Salesforce makes Slack the hub for AI agents, marketers face familiar hurdles: fragmented data, unclear ROI and cost creep. Constantine von Hoffman on October 13, 2025 Salesforce officially launched Agentforce 360 today, its new AI-driven platform that embeds virtual agents across its ecosystem — including Slack. Announced just ahead of Dreamforce, the rollout … Continue reading Salesforce launches Agentforce 360 to embed AI agents directly in Slack for marketing teams
ActiveCampaign lays out its vision for autonomous marketing, and AI agents are central to the game plan. Mike Pastore on September 30, 2025 ActiveCampaign used its Fall 2025 Innovations Keynote to showcase its AI capabilities and its vision for autonomous marketing, which includes over 25 AI agents that work continuously to assist marketers. The … Continue reading ActiveCampaign declares ‘the days of classic marketing automation are over’
Google Updates Meridian Model, Enables Non-Media Variables by Laurie Sullivan , Staff Writer, September 30, 2025 Google has made changes to its marketing mix modeling (MMM) tool called Meridian, giving marketers more visibility into the data. The platform now allows marketers to include non-media variables like pricing and promotions to precisely measure their impact on … Continue reading Google Updates Meridian Marketing Mix Model, Enables Non-Media Variables
Customer lifetime value can’t be gamed with lock-ins or campaigns. Sustainable growth depends on delivering real customer experiences. Shiv Gupta on September 26, 2025 In recent years, companies have turned to marketing as a shortcut to growth, pouring millions into campaigns, cultural plays, and acquisition tactics. But this focus often comes at the expense … Continue reading CLV is the growth metric that marketing can’t fake
The company believes its marketing and customer service agents are key steps toward its goal of creating the first autonomous B2C CRM. Constantine von Hoffman on September 25, 2025 Today at its flagship K:BOS event in Boston, Klaviyo introduced Marketing Agent and expanded availability of Customer Agent for its B2C CRM. The company says … Continue reading Klaviyo introduces marketing agent to automate campaigns
Timeless Marketing in an AI-Driven World Carlie Buffan Sep 15, 2025 AI is changing the way people search and interact with content online. Features like AI Overviews might help with visibility, but they also mean fewer clicks—leaving many sites with less traffic even when rankings look strong. Discovery doesn’t happen in just one place anymore. It’s scattered … Continue reading Timeless Marketing in an AI-Driven World
Loop Marketing reimagines content strategy for the AI age. How you feel about it depends on how you think about marketing. Mike Pastore on September 11, 2025 In April 2025, HubSpot held a Spotlight event in New York City to introduce new products and features. The company traditionally reserved Spotlight events for its Inbound … Continue reading What are marketers saying about HubSpot’s Loop Marketing playbook?
AI is handling tasks that once taught junior staff marketing fundamentals. Cutting these positions now means a talent shortage down the line. Constantine von Hoffman on September 8, 2025 Entry-level roles are drying up because of AI automation and budget cuts. This is particularly true for marketing, where AI’s capacity to do grunt work … Continue reading AI threatens entry-level marketing jobs—and the future talent pipeline
Rules-based campaigns limit your agility. AI decisioning reacts in milliseconds for peak relevance. Learn to build the data and governance to unlock it. Mike Pastore on September 8, 2025 The move from static, rules-based campaigns to AI-driven decisioning is as significant as the earlier shift from batch email blasts to real-time personalization. Modern AI … Continue reading Laying the groundwork for smarter, AI-driven marketing
