Victor Blasco — July 3, 2018 Follow @yumyumvideos — July 3, 2018 Are you planning to create your first marketing video and don’t know where to begin? Or maybe you’ve already made one but you’re looking to go ahead with your video marketing strategy. No matter if you’re a beginner or an experienced marketer, you … Continue reading Video Strategy: 7 Types of Videos for Each Stage of the Buyer’s Journey
James Hamar — July 3, 2018 — July 3, 2018 Free-Photos / Pixabay For many organizations, content plans are expanding and marketers are leading the charge to build and execute on them. But as content needs grow, budgets continue to shrink or stay the same. Many marketers are stuck at a video production process crossroads … Continue reading Do More with Less — Maximize Any Video Budget
Lena Speir — June 27, 2018 — June 27, 2018 Did you know that people on Facebook comment on live content 10 times more than an uploaded video? That’s a fact that your small business can’t ignore. Facebook Live was introduced in 2016 and allows you to share live content with followers and friends on … Continue reading Integrating Live Video Content into Your Small Business
James Hamar — June 21, 2018 — June 21, 2018 rawpixel / Pixabay Your prospects will do tons of research on your company, service, or product before they pick up the phone, fill out a form, or start a live chat through your website. Videos in every area of your digital presence can give them … Continue reading 5 Videos Your Company Needs Now
Kevin Coll — June 22, 2018 — June 22, 2018 rawpixel / Pixabay “The most powerful words in English are ‘Tell me a story,’ words that are intimately related to the complexity of history, the origins of language, the continuity of the species, the taproot of our humanity, our singularity, and art itself,” Famed author … Continue reading 4 Tips for Your Next Video Marketing Strategy
By Evelyn Timson May 16th, 2018 300 hours of video are uploaded to YouTube every minute and although users are collectively watching almost 5 billion videos every day, it’s not difficult to begin to see how so much content gets lost within the vast video ocean. Of course a lot of this content is of a … Continue reading How to Successfully Seed Brand Videos
Bruce McKenzie — May 14, 2018 — May 14, 2018 Technology products have become increasingly hard for buyers to differentiate. Gartner has published research on the prevalence and dismal consequences of failure to differentiate. It’s the product of “commoditization” that is driving consumer marketers to obsess about touchpoints, customer experience, engagement, AI, and the burgeoning … Continue reading One Differentiator Per Video: A Format That’s About to Take Off
Anton Eliasson — May 2, 2018 Follow @antoneliasson — May 2, 2018 A punchy call to action (CTA) is a must-have for any marketing video, but getting viewers to take the action is tricky. It’s frustrating to make a video, pay for a social ad campaign, and then see disappointing conversion rates again and again. … Continue reading What’s Missing from Your Video Ad’s Call to Action
Jen Horner — April 25, 2018 Follow @mtmlinguasoft — April 25, 2018 Are you considering using video to create user manuals and training materials? According to the Cisco Visual Networking Index (VNI) Forecast, the shift to video will continue to accelerate. By 2021, video will make up 82% of all IP traffic. Currently, YouTube is … Continue reading How to Create Translation-Friendly Video
Eddie Tomalin — April 18, 2018 — April 18, 2018 Gone are the days in which marketers struggled to find their target audience online. Google, Facebook, YouTube and their kind have seen to that – although some very influential marketers, including Keith Weed of Unilever and Marc Pritchard from P&G, have understandably sought to address … Continue reading It’s Time For Marketers To Lean In To Interactive Video
