Category Archives: Hashtag Marketing

Out Of Sight, Out Of Mind – Shadow Banning and Its Impact On Engagement

Mona Hellenkemper — May 23, 2017 — May 23, 2017 The social media universe is complex, to say the least. As soon as you think you have it all figured out, new features, tools or regulations appear out of nowhere. This just recently happened to numerous users of Instagram: All of a sudden, mysterious hashtag … Continue reading Out Of Sight, Out Of Mind – Shadow Banning and Its Impact On Engagement

Hang Onto Your Hashtags! Here’s Why Hashtags Still Work

by Ciaran Blumenfeld Follow @momfluentialSeptember 22, 2016 You only get so much space and attention in a social message. Every character counts. It’s frequently necessary to take stock and you may be asking, “Do Hashtags Still Work?” As our options to track and monetize our social messages become more diverse (stickers, emoji, etc), it makes … Continue reading Hang Onto Your Hashtags! Here’s Why Hashtags Still Work

How to Boost Your Brand’s Growth With Hashtag Marketing

by Alexa Matia April 15, 2016April 15, 2016 Hashtags have only gained popularity on social media within the past few years. By the end of 2013, 97% of the world’s top brands on social media were using hashtags. From there, hashtags started popping up for TV shows, celebrity promotions, and other mainstream media that encouraged … Continue reading How to Boost Your Brand’s Growth With Hashtag Marketing