Category Archives: Hashtag Marketing

Hashtag Marketing: How to Use Hashtags for Better Marketing Campaigns

Olivia Ryan — December 11, 2017 — December 11, 2017 irfanahmad / Pixabay We use hashtags all the time, especially on Twitter and Instagram. You may have even used them someplace else, such as Google+, Pinterest, or Facebook. But do you know how to use hashtags properly, for better-targeted marketing campaigns? When used strategically, hashtags … Continue reading Hashtag Marketing: How to Use Hashtags for Better Marketing Campaigns

Out Of Sight, Out Of Mind – Shadow Banning and Its Impact On Engagement

Mona Hellenkemper — May 23, 2017 — May 23, 2017 The social media universe is complex, to say the least. As soon as you think you have it all figured out, new features, tools or regulations appear out of nowhere. This just recently happened to numerous users of Instagram: All of a sudden, mysterious hashtag … Continue reading Out Of Sight, Out Of Mind – Shadow Banning and Its Impact On Engagement