Susan Gilbert — July 19, 2019 Follow @SusanGilbert — July 19, 2019 Today I have some resources to help you improve your Facebook marketing strategy with tools and features. Facebook’s platform continues to expand with additions such as live video and job postings. Many brands and businesses can benefit greatly by taking advantage of the … Continue reading Use These 4 Facebook Resources to Improve Your Marketing
Ankit Prakash — July 5, 2019 — July 5, 2019 Despite all the ongoing debates on email marketing’s effectiveness, marketers continue to hail it as one of the best strategies to drive higher ROI. What has really changed in email marketing is how it is being done now. Emails have become more like one-on-one communication … Continue reading Facebook Email Marketing & its Impact on Conversion Rates
Shane Barker — June 1, 2019 Follow @shane_barker — June 1, 2019 Facebook is one of the largest social media platforms in the world, and it attracts numerous businesses and marketers who want to market their products to Facebook’s massive user base. As of 1Q19, Facebook had over 1.5 billion daily active users … Continue reading 5 Actionable Marketing Tips to Beat Your Competitors on Facebook
Sahail Ashraf — April 26, 2019 — April 26, 2019 Facebook marketing used to be simple. It really did. Budgets were easier to manage, and at one point it was possible to build a brand on Facebook by simply using organic reach. That’s right, you didn’t really have to spend money back in the day, … Continue reading Facebook Marketing: What To Avoid In 2019
Susan Gilbert — April 25, 2019 Follow @SusanGilbert — April 25, 2019 Today I have some Facebook tools to help you improve your visibility and influence. Here’s four links with tips and tricks to kick start your work week. Social media growth has seen a lot of changes over the last few years with a … Continue reading Use These 4 Facebook Tools to Increase Your Reach
Facebook will likely continue to push the boundaries of private messaging for the next evolution of advertising on the platform. Steve Weiss on April 5, 2019 Mark Zuckerberg recently announced that Facebook’s family of apps will be pivoting to privacy and focusing on enabling private, fully encrypted messaging in his seminal 3,200-word pledge for … Continue reading Facebook’s shift to privacy is just a play on emerging market dynamics
Brands will have to adjust, say marketers, but they see benefits in Facebook’s future vision of privacy, messaging. Amy Gesenhues on March 13, 2019 Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild … Continue reading Marketers say they’ll adapt to a changing Facebook
Design for an action-based aim to increase clicks, calls or conversions because your ad dollars should convert to quantitative results. Kevin Goodwin on February 26, 2019 Facebook ads have many unique advantages making them one of the best advertising options currently available for businesses of all sizes – if you know how to use them. … Continue reading Top 5 Facebook creative design pitfalls to avoid
Ana Gotter — February 15, 2019 Follow @ana_gotter — February 15, 2019 Every few months, it feels like Facebook is rolling out new features for their ad system. New targeting capabilities, new ad formats, new, new, new. And each time they do, marketers and advertisers are scrambling to decide if the new features will work … Continue reading Facebook Marketplace Ads: Are They Right For You?
Nikola Banicek — February 1, 2019 — February 1, 2019 Ever done one of those “Which Deadly Sin are You?” quizzes on Facebook? I have always felt Sloth is a particularly nice one to be. Or maybe even Gluttony. Ideally, a combination of the two. Not a care in the world, lounging around all day, … Continue reading Marketing on Facebook: 7 Deadly Mistakes That Will Lower Your Sales
