Brian Wallace — May 12, 2018 Follow @nowsourcing — May 12, 2018 The number of positions for chief data officer (CDO) has more than quadrupled over the last four years. As CDOs become more common, its important to understand their role and benefits they can bring to a business. One of the first CDOs was … Continue reading Can Your Business Benefit From Hiring A CDO? [Infographic]
Daily Archives: May 28, 2018
Two kinds of video ads help break through the dilemma of interruptive marketing
At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens. Barry Levine on May 9, 2018 Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people actually watch content-interrupting … Continue reading Two kinds of video ads help break through the dilemma of interruptive marketing
Why Marketers Shouldn’t Overlook the Power of Email
Wayne St. Amand — May 12, 2018 — May 12, 2018 TeroVesalainen / Pixabay As organizations continue to take digitally-driven and omnichannel approaches to marketing, one tried-and-true communications channel continues to get the short end of the stick: email. Email marketing has evolved with the digital age, offering more capabilities to drive awareness, conversion, and … Continue reading Why Marketers Shouldn’t Overlook the Power of Email
Time Management Techniques Don’t Work When You Use The Internet
Graham Jones — May 12, 2018 Follow @grahamjones — May 12, 2018 Time management techniques are meant to help you be more productive and have a better work-life balance. But guess what? Not all those time management techniques work all the time. So how can you be productive when your ability to manage time is … Continue reading Time Management Techniques Don’t Work When You Use The Internet
GDPR is Good News for Email Marketers – Really
Matt Harris — May 12, 2018 Follow @mrmch — May 12, 2018 For some, May 25, 2018, will mark a turning point in their email marketing outreach, for others, an abrupt shift from what was once the Wild West of email marketing. The impetus for these changes — the EU’s General Data Protection Regulation (GDPR) … Continue reading GDPR is Good News for Email Marketers – Really
6 Solutions When Spam Filters Hurt Your Email Open Rates
Chris Pentago — May 12, 2018 — May 12, 2018 OvidiuTepes / Pixabay I recently had a discussion with a friend that does lead generation and email marketing for pet supply companies. He admitted that his job has gotten tougher over the past few years, but it isn’t because of problems in the industry itself. … Continue reading 6 Solutions When Spam Filters Hurt Your Email Open Rates
6 SEO Tools to Optimize Like a Boss
Jenn Villa — May 11, 2018 — May 11, 2018 Anybody who knows even a little about SEO will try to convince that it’s so hard to track. In the break room, they’ll probably shrug and say something like, “Yeah, ya know. SEO is a guessing game.” When that happens, do us a favor. Politely … Continue reading 6 SEO Tools to Optimize Like a Boss
How to Build a Site Architecture That Boosts SEO
Disha Sharma — May 11, 2018 — May 11, 2018 Site architecture is an important on-page SEO factor. If you get it right, both search engines and visitors will understand what your site is about and find the information they need easily. So if you’re planning a new website (or reorganizing your existing one), work … Continue reading How to Build a Site Architecture That Boosts SEO
Attention + intensity: Tips for navigating the new age of media strategy
Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment. Mark Williams on May 11, 2018 As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to … Continue reading Attention + intensity: Tips for navigating the new age of media strategy
How to Fix Organic Traffic Dropping in 5 Simple Steps
Baruch Labunski — May 11, 2018 Follow @Baruch_Labunski — May 11, 2018 Early in the morning, you log into your Google Analytics account only to discover that your website is suddenly going downhill. To be sure you’re not dreaming, you quickly perform a Google search for the same keywords and pages that were generating lots … Continue reading How to Fix Organic Traffic Dropping in 5 Simple Steps