Daily Archives: May 28, 2018

Two kinds of video ads help break through the dilemma of interruptive marketing

At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens. Barry Levine on May 9, 2018   Two ad tech firms presented possible answers last week to advertising’s Dirty Little Secret. That Secret, of course, is that few people actually watch content-interrupting … Continue reading Two kinds of video ads help break through the dilemma of interruptive marketing

Why Marketers Shouldn’t Overlook the Power of Email

Wayne St. Amand — May 12, 2018 — May 12, 2018 TeroVesalainen / Pixabay As organizations continue to take digitally-driven and omnichannel approaches to marketing, one tried-and-true communications channel continues to get the short end of the stick: email. Email marketing has evolved with the digital age, offering more capabilities to drive awareness, conversion, and … Continue reading Why Marketers Shouldn’t Overlook the Power of Email

Attention + intensity: Tips for navigating the new age of media strategy

Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment. Mark Williams on May 11, 2018  As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to … Continue reading Attention + intensity: Tips for navigating the new age of media strategy