Daily Archives: May 27, 2018

Location-Based Marketing: How to Send Geographically Significant Push Notifications

Robert Gibb — May 10, 2018 — May 10, 2018 Location-based marketing is marketing that contains messaging specific to where a person is currently at in the world. These messages are often viewed on mobile devices in the form of push notifications. To identify someone’s location and deliver messages relevant to where they’re currently at, … Continue reading Location-Based Marketing: How to Send Geographically Significant Push Notifications

As GDPR approaches, marketers are moving away from their reliance on third-party data

Upcoming European data privacy rules restricting the use of cookies means that companies can no longer track prospective customers across the web Robin Kurzer on May 10, 2018   With the General Data Protection Regulation (GDPR) soon to be in full force, marketers are looking to move away from their reliance on third-party data. GDPR … Continue reading As GDPR approaches, marketers are moving away from their reliance on third-party data

6 Tips to Improve Your Amazon Email Subject Lines

Chris Dunne — May 9, 2018 Follow @FeedbackExpress — May 9, 2018 You’ve carefully crafted your email content, personalised it, kept it short and to the point. You’re providing valuable information to your Amazon customers and are perfectly poised to get that all-important seller feedback or Amazon product reviews. But… All that effort can be … Continue reading 6 Tips to Improve Your Amazon Email Subject Lines