Sylvia Gindi — May 8, 2018 — May 8, 2018 A project deliverable is any output created as the result of work done during a project. Defining, tracking, and managing project deliverables is one of the most important responsibilities of a project manager. What is a Project Deliverable? You might use the term “deliverable” casually … Continue reading The Complete Project Manager’s Guide to Project Deliverables
Liz Kislik — May 8, 2018 Follow @lizkislik — May 8, 2018 When you inherit incumbent staff members, you almost never get all grade-A players. But if you wind up with too many people who are stuck at B+ or lower, it can be tough to achieve all the results you’re responsible for. I’m currently … Continue reading Why You Need to Stop Covering for Your B+ Employees
Kevin George — May 8, 2018 Follow @imkevin_monk — May 8, 2018 Like the famous proverb goes, “A rolling stone gathers no moss”, it is important to keep moving forward, be it in life or in your email marketing campaigns. Stagnation in terms of catering the same type of emails to your subscribers, just because … Continue reading Email A/B Testing – Everything you Need to Know!
James Faulkner — May 8, 2018 — May 8, 2018 As you may have noticed over the past few weeks, Google has been testing a ‘More results’ button for mobile searches – and it was officially rolled out on April 12. Google announced the roll out on its @searchliason Twitter account with a brief description … Continue reading What’s the Impact of Google’s ‘More Results’ on Mobile Ads?
It’s Time For Exchanges To Focus On Insights, Not Plumbing by Garrett McGrath , Columnist, May 7, 2018 As an industry, ad tech has always been defined by its state of constant change, but this past year has made all the previous seem stagnant by comparison. Market pressures for both publishers and advertisers are fundamentally … Continue reading It’s Time For Exchanges To Focus On Insights, Not Plumbing
Have you ever gotten a manual penalty from Google? It’s no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another ‘love note’ in the future. Debra Mastaler on May 7, 2018 The Ask the SMXpert series continues with the question and answer (Q&A) segment of sessions held … Continue reading Ask the SMXpert: Google manual penalties explained
Shelly Dutton — May 7, 2018 — May 7, 2018 One of the most overhyped and underestimated forms of digital technology might be machine learning (ML), and it is shaking up the foundation of the digital business. Data-pattern anomalies are detected in real time to weed out spam, fraud, and potential security threats. People are … Continue reading Machine Learning: How To Take Hold Of The Latest Evolution In All Things Digital
Virginia Franco — May 7, 2018 Follow @VAFrancoResumes — May 7, 2018 FotografieLink / Pixabay While at the end of the day, most successful job hunts are the result of humans connecting with humans, most resume specialists and career coaching professionals recognize a huge component of job hunting (especially the initial stages) occurs online. Although … Continue reading Mastering the Paradox: 3 Steps to Leveraging Technology to Put Your Best Foot Forward and Impress Real People During Your Job Hunt
Tom Willis — May 7, 2018 — May 7, 2018 Even in a post-Penguin era, search engine optimisation has entertained the prospect of websites ranking in search results without the foundation of backlinks. This may be true to some degree, although only for sites in a non-competitive niche targeting long-tail keywords. For brands in all … Continue reading 5 Steps for Assembling a Killer SEO-Led Backlink Strategy
Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both internally and externally. Andy Betts on May 7, 2018 In under a decade, we’ve seen the martech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of … Continue reading Managing martech relationships: Partnerships and agility in marketing