Daily Archives: May 22, 2018

Augmented reality games: Will this summer’s releases be booms or busts?

Contributor Adam Dorfman tells marketers what they need to know and how they might benefit from the upcoming launches of four AR games. Adam Dorfman on May 4, 2018   This summer could be either a boom or bust for augmented reality (AR) games and brick-and-mortar businesses. Four major AR games are coming that could … Continue reading Augmented reality games: Will this summer’s releases be booms or busts?

3 Ways Gamification Can Transform Learning & Development

Paul Keijzer — May 4, 2018 Follow @Paul_Keijzer — May 4, 2018 TeroVesalainen / Pixabay Classrooms, seminars, or workshops, whatever you call them, they all have one thing in common – these learning techniques are all centuries old. Yet they’re still around and are still widely and commonly used. Sure, there may have been ‘enhancements’ … Continue reading 3 Ways Gamification Can Transform Learning & Development

Using machine learning to get more value out of your Facebook campaigns

Contributor Laura Collins explains how to securely get the most out of Facebook’s trove of user rich data and take advantage of its sophisticated machine learning to improve campaign performance. Laura Collins on May 4, 2018   If there’s one thing the last few months have taught everyone, it’s that Facebook has a vast amount … Continue reading Using machine learning to get more value out of your Facebook campaigns

Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend

Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend by Laurie Sullivan  @lauriesullivan, May 4, 2018 Google will now require anyone in the United States who wants to purchase political advertisements to verify they are U.S. citizens or lawful permanent residents. Advertisers will need to provide a government-issued ID and other key information as well … Continue reading Google Creates Political Ad-Buying Guidelines, Searchable Database Of Advertisers, Spend