Michael Ugino — May 4, 2018 — May 4, 2018 There’s no better advocate for your company than a satisfied customer. That’s why referral programs work. When existing customers refer their friends and colleagues, they’re telling them how valuable your service truly is. As new customers come in, people will stick around longer, and your … Continue reading 7 Strategies for a High-Growth Ecommerce Referral Program
If you’re looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start. Jeremy Knauff on May 4, 2018 Creating useful and engaging content is an essential part of search engine optimization (SEO) and link building today. While … Continue reading Where to find ideas for content your audience will love, look at and link to
By Victoria Klochkova May 4th, 2018 Knowledge commerce is, simply put, the practice of selling access to one’s knowledge. A college education is one of its most traditional types, but it is the rapid rise of the Internet that turned it into a business opportunity readily available to virtually everybody: from education-oriented companies to individuals … Continue reading B2C Knowledge Commerce: Strategies to Boost Course Sales
Darleen DeRosa — May 4, 2018 Follow @onpoint_llc — May 4, 2018 Free-Photos / Pixabay One of the biggest challenges in any succession management plan is finding the right employees to put into the leadership pipeline. Many companies base their decisions on the productivity, seniority, or likeability of leadership candidates. However, research shows that only … Continue reading What Makes for a High-Potential Employee?
Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues. Stephan Spencer on May 4, 2018 In Part One of our three-part series, we learned what bots are … Continue reading The ultimate guide to bot herding and spider wrangling — Part Two
Chans Weber — May 4, 2018 Follow @chansweber — May 4, 2018 Social media existed long before the Internet. Persians in 550 B.C.E. are credited with creating the first rudimentary postal system, a system described by Greek historian Herodotus as being complete with riders and horses ne’er deterred by “snow nor rain nor heat nor … Continue reading Coming Full Circle: How Businesses Are Returning to Social Media’s Original Intent
Ted Saunders — May 4, 2018 — May 4, 2018 Digital experiences are the new norm for customers as they interact with and experience businesses through computers and mobile devices. The wave of technological advancements over the past decade has caused a major shift in customer expectations. Phone and direct mail surveying has become more … Continue reading Leveraging Digital Channels
Susan Gilbert — May 3, 2018 Follow @SusanGilbert — May 3, 2018 How to Use LinkedIn’s Research Methods For Your Business Growth Do you need to learn more about your niche or industry without having to pay for expensive software? A great place to start is right inside your LinkedIn account. This social network is … Continue reading Achieve Your Business Goals with Research on LinkedIn
Google AdSense is transitioning from served impressions to downloaded impressions. Barry Schwartz on May 3, 2018 Google announced that it has updated how it counts impression metrics within Google AdSense. Google did say that although the metrics for impressions may look different, publishers should not expect earnings to be “impacted by this change.” Google … Continue reading Google AdSense updates impression metrics, but earnings should not be impacted
Taylor Gordon — May 3, 2018 — May 3, 2018 mohamed_hassan / Pixabay Starting out as a freelancer, I had no idea how to find high-paying clients. It seemed like all of my peers were getting jobs that paid well, but I could only find ones where I was making just enough to pay the … Continue reading Where Are All the High-Paying Freelance Clients Hiding?