Daily Archives: May 17, 2018

Education Gap Widens As Programmatic Performance Options Multiply

Education Gap Widens As Programmatic Performance Options Multiply by Laurie Sullivan , Staff Writer @lauriesullivan, April 30, 2018 Too many marketers still do not completely understand how to use performance marketing to its full potential through programmatic channels, according to “Performance Marketing Actually Performs,” a study released by programmatic platform MediaAlpha. The survey, commissioned by Forrester Consulting to evaluate … Continue reading Education Gap Widens As Programmatic Performance Options Multiply

Intro to Kanban Boards, the Highly Visual Project Management Method

Alexandra Hall — April 30, 2018 — April 30, 2018 If you’re forever fighting your project management system, Kanban boards are worth a look. “Kanban” — Japanese for “visual signal” or “card” — are card- and column-based project management systems that offer a convenient way to keep teams abreast of a project’s status, from initial … Continue reading Intro to Kanban Boards, the Highly Visual Project Management Method

Native isn’t display. Stop treating it like it is.

Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format’s potential. Casey Wuestefeld on April 30, 2018   With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, … Continue reading Native isn’t display. Stop treating it like it is.

Entrepreneurs Shine During National Small Business Week

Linda McMahon — April 30, 2018 — April 30, 2018 National Small Business Week shines a spotlight on our nation’s 30 million small businesses. Through awards ceremonies, media interviews and community events, we honor entrepreneurs whose achievements stand out. As an entrepreneur myself, I know the hard work that goes in to starting and building … Continue reading Entrepreneurs Shine During National Small Business Week

3 Ways to Make Your Digital Transformation a Reality

Chandler Stevens — April 30, 2018 Follow @iCorps_Tech — April 30, 2018 TheDigitalArtist / Pixabay By now, it’s well-established that businesses either need to hop on the wave of digital disruption or risk getting swept under the current of today’s hypercompetitive business environment with tech-savvy workforces. Yet many still resist pursuing business and technology transformation … Continue reading 3 Ways to Make Your Digital Transformation a Reality