Brian Wallace — April 30, 2018 Follow @nowsourcing — April 30, 2018 People use augmented reality (AR) everyday and many don’t even realize it. Where it’s an instagram filter, mobile games, and retail app that let you see how furniture or clothing will look before you buy, AR is becoming part of daily lives – … Continue reading The Future of Augmented Reality Across Sectors [Infographic]
Daily Archives: May 17, 2018
Education Gap Widens As Programmatic Performance Options Multiply
Education Gap Widens As Programmatic Performance Options Multiply by Laurie Sullivan , Staff Writer @lauriesullivan, April 30, 2018 Too many marketers still do not completely understand how to use performance marketing to its full potential through programmatic channels, according to “Performance Marketing Actually Performs,” a study released by programmatic platform MediaAlpha. The survey, commissioned by Forrester Consulting to evaluate … Continue reading Education Gap Widens As Programmatic Performance Options Multiply
How to Create a Fullscreen Canvas Experience on Facebook
Ana Gotter — April 30, 2018 Follow @ana_gotter — April 30, 2018 Imagine for a second that you can have a customer’s complete, undivided attention on social media. Instead of seeing four other posts on their feeds distracting them, all they see is yours, dominating their screen and their interest. And, even better, the content … Continue reading How to Create a Fullscreen Canvas Experience on Facebook
How to Get Backlinks (without Being Annoying)
Maddy Osman — April 30, 2018 Follow @MaddyOsman — April 30, 2018 As a regular contributor to several blogs, and the webmaster of my own, I get requests from people trying to build backlinks at least once per day. Sometimes these requests are compelling, and I grant them, and sometimes they’re so misguided that they … Continue reading How to Get Backlinks (without Being Annoying)
Intro to Kanban Boards, the Highly Visual Project Management Method
Alexandra Hall — April 30, 2018 — April 30, 2018 If you’re forever fighting your project management system, Kanban boards are worth a look. “Kanban” — Japanese for “visual signal” or “card” — are card- and column-based project management systems that offer a convenient way to keep teams abreast of a project’s status, from initial … Continue reading Intro to Kanban Boards, the Highly Visual Project Management Method
Native isn’t display. Stop treating it like it is.
Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format’s potential. Casey Wuestefeld on April 30, 2018 With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, … Continue reading Native isn’t display. Stop treating it like it is.
Entrepreneurs Shine During National Small Business Week
Linda McMahon — April 30, 2018 — April 30, 2018 National Small Business Week shines a spotlight on our nation’s 30 million small businesses. Through awards ceremonies, media interviews and community events, we honor entrepreneurs whose achievements stand out. As an entrepreneur myself, I know the hard work that goes in to starting and building … Continue reading Entrepreneurs Shine During National Small Business Week
How to Make an Engaging Video for Social Media
Tod Plotkin — April 30, 2018 Follow @greenbuzzagency — April 30, 2018 Natalie Kaczorowski / Green Buzz Agency Social video generates 1200% more shares than text and images combined, according to smallbiztrends. It’s undeniable that if you’re looking to create a community with your social media, then sharable video is vital to your marketing strategy. … Continue reading How to Make an Engaging Video for Social Media
3 Ways to Make Your Digital Transformation a Reality
Chandler Stevens — April 30, 2018 Follow @iCorps_Tech — April 30, 2018 TheDigitalArtist / Pixabay By now, it’s well-established that businesses either need to hop on the wave of digital disruption or risk getting swept under the current of today’s hypercompetitive business environment with tech-savvy workforces. Yet many still resist pursuing business and technology transformation … Continue reading 3 Ways to Make Your Digital Transformation a Reality
The Truth About Segmentation
The Truth About Segmentation by Christopher Dean , Columnist, April 30, 2018 The history of marketing can be seen as an ever-increasing sophistication when it comes to segmentation and targeting. Taking it back to some time around 4,000 BC when cuneiform tablets were all the rage, I suspect it was very much a one-size-fits-all sort … Continue reading The Truth About Segmentation