Daily Archives: May 16, 2018

GDPR Sharpens Search Marketers’ Focus On Cross-Device Tracking, EU Site Visitors

GDPR Sharpens Search Marketers’ Focus On Cross-Device Tracking, EU Site Visitors by Laurie Sullivan  @lauriesullivan, April 26, 2018  Google began working on the European Union’s General Data Protection Regulation (GDPR) compliance more than 18 months ago. “It’s really important, and we care about getting it right,” Sundar Pichai, chief executive officer at Google, said during … Continue reading GDPR Sharpens Search Marketers’ Focus On Cross-Device Tracking, EU Site Visitors

Customer Loyalty Seen As Key Driver For Adding AI Into Products

Customer Loyalty Seen As Key Driver For Adding AI Into Products by Chuck Martin , April 26, 2018 Data quality and security are the key challenges companies face in developing and selling products and services with artificial intelligence built in, according to a new Accenture study. In the course of developing AI- and digital technology-embedded … Continue reading Customer Loyalty Seen As Key Driver For Adding AI Into Products