Daily Archives: May 12, 2018

87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]

Katie Sweet — April 25, 2018 Follow @misskatiehrdy — April 25, 2018 Marketers have long dreamed about the possibility of communicating with customers and prospects at the individual level. But one-to-one communication isn’t achievable without technology that can collect, interpret and act on data in real time to select the most relevant experience for each … Continue reading 87% of Marketers Using Personalization Report Measurable Lift [2018 Infographic]

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester

Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester by Laurie Sullivan , Staff Writer @lauriesullivan, April 25, 2018 Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023, but fewer dollars will go toward traditional search channels like Google. The move … Continue reading Retail Brands Investing More In Amazon, Less In Traditional Search Channels: Forrester

Why Networking is an Essential Part of Growing Exponentially

Paul Keijzer — April 25, 2018 Follow @Paul_Keijzer — April 25, 2018 rawpixel / Pixabay Does being a leader mean you have to be an extrovert? Well, think about it. Being an extrovert means you’re outgoing, expressive, sociable and friendly. Hence, being an extrovert would mean you’re naturally able to mingle with people, make new … Continue reading Why Networking is an Essential Part of Growing Exponentially