Daily Archives: May 9, 2018

The New Gmail: What Will The Redesign Mean To Email Marketers?

The New Gmail: What Will The Redesign Mean To Email Marketers? by Ray Schultz , Columnist, April 17, 2018 It may be hard to assess a change that is now only a rumor. But email professionals seem happy about the reported Gmail redesign. “The details are still trickling out and we’d hate to speculate before … Continue reading The New Gmail: What Will The Redesign Mean To Email Marketers? →

5 Reasons to Try Interactive Email

Email Marketing Optimization

Mike Parry — April 19, 2018 — April 19, 2018 User interaction with an email used to mean one thing – a click – while the real fun was left for the landing page. Thanks to some recent breakthroughs, that no longer needs to be the case. It’s now possible to offer sophisticated user interaction … Continue reading 5 Reasons to Try Interactive Email →

The New LinkedIn Feature You Must See to Believe

LinkedIn Utilization

John Nemo — April 19, 2018 Follow @JohnNemoPR — April 19, 2018 This new LinkedIn feature is either a bold nod to the future of online messaging or a big step backward for the world’s largest “professional” network.As the world’s largest platform for “professionals,” LinkedIn recently made a curious move. “For the next generation of … Continue reading The New LinkedIn Feature You Must See to Believe →

The power of podcasting: SEO keyword angles

Keyword Research

In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit. Sherry Bonelli on April 9, 2018 This is Part 2 of a three-part series. Part 1 can be found here. Once you are booked on a podcast, brush up … Continue reading The power of podcasting: SEO keyword angles →

Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign

Marketing Campaigns

Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign by Larissa Faw , April 18, 2018 While Tiger Beer is popular in parts of Asia, the Heineken-owned label is partnering with agency Marcel Sydney to raise awareness for the brand with a new campaign across 13 markets where it is lesser known. The “Uncaged” campaign … Continue reading Heineken’s Tiger Beer Targets Select Markets With ‘Uncaged’ Campaign →

What Level is your Google Analytics?

Google Analytics

Tyler Koenig — April 19, 2018 — April 19, 2018 This blog builds on the recent Forrester article by Brandon Purcell: “Four Levels of Effective Analytics Planning.” Forrester offers an outline on what is needed for a company to define their current customer analytics capabilities and how to develop a strategic plan on improving those … Continue reading What Level is your Google Analytics? →

Search Terms Reflect A Change In Grocery Shelves

Search Trends

Search Terms Reflect A Change In Grocery Shelves by Laurie Sullivan , Staff Writer @lauriesullivan, April 18, 2018 Finding keywords that speak to consumer preferences isn’t easy. So if product categories shelved in center-store aisles have become more important, per a new Catalina study, then using product segment words to promote the items in paid search … Continue reading Search Terms Reflect A Change In Grocery Shelves →

4 Things Most Would Do Differently: Job Hunting If Turning Back Time

Effective Hiring

Virginia Franco — April 22, 2018 Follow @VAFrancoResumes — April 22, 2018 JESHOOTS / Pixabay I’ve been fortunate to interview many successful career professionals as an executive resume writer throughout my career, and have had the opportunity to pick their brains about what worked (and what didn’t!) during their job searches. Common themes have emerged. … Continue reading 4 Things Most Would Do Differently: Job Hunting If Turning Back Time →

Video Marketing Strategy; The Importance of Effective Planning Before Execution

Business Planning

Joshua Sleigh — April 22, 2018 — April 22, 2018 According to a recent study, 75% of video viewers report that they will click through to a website after watching a high quality video. It’s clear that video is an effective tool for engaging with digital consumers, but only if it’s done right. Producing high … Continue reading Video Marketing Strategy; The Importance of Effective Planning Before Execution →