Daily Archives: May 8, 2018

Shopping With Alexa

Shopping With Alexa by Jack Loechner , Staff Writer @mp_research, April 20, 2018 According to Retail Dive, by Natalie Koltun, Target calls on Google for the first voice-activated coupon. As consumers become increasingly accustomed to shopping and completing transactions with voice technology, it’s a natural progression to receive product or retailer coupons through the same medium. … Continue reading Shopping With Alexa

The 6 Things You Need To Make Leadership Development Effective

Rick Lepsinger — April 21, 2018 Follow @onpoint_llc — April 21, 2018 The modern workplace is vastly different from what it once was. Today, organizations of all sizes and industries face increasingly globalized markets, remotely-located employees/teams, and the need for cross-disciplinary teams. To meet the demands of customers, it is imperative to have agile leaders … Continue reading The 6 Things You Need To Make Leadership Development Effective

TD Ameritrade, Havas Place First Ad In Blockchain

TD Ameritrade, Havas Place First Ad In Blockchain by Laurie Sullivan  @lauriesullivan, April 20, 2018 TD Ameritrade became the first company to embed an advertisement in the blockchain with assistance from its agency of record, Havas New York. The campaign, titled Greetings from the Blockchain, aims to “celebrate” the growing community of blockchain innovators and investors, … Continue reading TD Ameritrade, Havas Place First Ad In Blockchain

10 Powerful Ways to Use Short Videos in Your Content Marketing Strategy

Young Entrepreneur Council — April 20, 2018 Follow @YEC — April 20, 2018 1. Optimize for the Silent Social Video Snippet Video snippets that are embedded within social feeds such as Facebook and Instagram are driving how marketers utilize video this year. These videos play automatically, but silently, as a user scrolls down their feed. … Continue reading 10 Powerful Ways to Use Short Videos in Your Content Marketing Strategy

Wayfair is Getting Email Marketing Right – But How Do Other Top Retailers Stack Up?

James Glover — April 20, 2018 Follow @coherentpath— April 20, 2018 Wayfair is getting it right when it comes to email marketing. In addition to sending different emails to consumers who have bought from them in the past versus non-purchasers who signed up for their list, the home furnishings brand’s emails contain product categories in … Continue reading Wayfair is Getting Email Marketing Right – But How Do Other Top Retailers Stack Up?

Startup Lexicon Blockchain To Run At Programmatic Speeds

Startup Lexicon Blockchain To Run At Programmatic Speeds by Laurie Sullivan  @lauriesullivan, April 20, 2018 Ternio, a startup working to provide transparency into programmatic advertising, on Friday introduced blockchain technology called Lexicon, which can process up to 1 million transactions per second. The technology will offer transparency into ad transactions and the ability to make … Continue reading Startup Lexicon Blockchain To Run At Programmatic Speeds

How to increase B2B form submissions through conversion testing

Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results. Abraham Nord on April 25, 2018   Nearly all business-to-business (B2B) marketers are focused on increasing leads, improving lead quality and improving return on investment (ROI). Conversion testing plays a … Continue reading How to increase B2B form submissions through conversion testing