Daily Archives: May 5, 2018

7 Skills Leaders Will Need in Tomorrow’s Workplace

Harvey Deutschendorf — April 18, 2018 Follow @theeiguy — April 18, 2018 rawpixel / Pixabay We all know the challenges of tomorrow’s workplace. Increasing technological change combined with changing expectations of what a workplace should be for upcoming millennials. Job security and lifelong guarantees of work look like relics from another era. Any workplace roles … Continue reading 7 Skills Leaders Will Need in Tomorrow’s Workplace

How to Use A Kickstarter Campaign to Launch Your Brand

Christopher Moore — April 18, 2018 Follow @cjmoore — April 18, 2018 Whether you invented a solution to a problem you were having or simply sourcing funds for the next big startup, crowdfunding has become the go-to investment vehicle for many project creators. Brands, individuals, artists and other creatives are succeeding with their Kickstarter campaign–the … Continue reading How to Use A Kickstarter Campaign to Launch Your Brand

Google Launches Outstream Video Ads To Play On Sites Other Than YouTube

Google Launches Outstream Video Ads To Play On Sites Other Than YouTube by Laurie Sullivan  @lauriesullivan, April 18, 2018 Google has launched a new video ad format called Outstream built exclusively for mobile apps and the mobile web, as well as for sites other than YouTube. The new ad unit doesn’t require placement in a … Continue reading Google Launches Outstream Video Ads To Play On Sites Other Than YouTube

7 Segments Every E-Commerce Site Should Use for Personalization and Analysis

Katie Sweet — April 18, 2018 Follow @misskatiehrdy — April 18, 2018 At Evergage, we often talk about the importance of leveraging machine learning to create individualized experiences for e-commerce shoppers. This type of one-to-one communication is incredibly important for the reality of today’s world where consumers expect personalized experiences, but the importance of using … Continue reading 7 Segments Every E-Commerce Site Should Use for Personalization and Analysis

Top Funnel Content: How to Drive Sales, Leads, and Growth to Your Online Store With Strategic Broad Niche Content

By Catalin Zorzini April 18th, 2018   You have finally found your perfect niche and you’re ready to start driving traffic to your site using content. However, don’t you ever feel that content that is super niched down gives you little wiggle room to expand your content creatively? Extending your content range allows you to expand … Continue reading Top Funnel Content: How to Drive Sales, Leads, and Growth to Your Online Store With Strategic Broad Niche Content

Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows

Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows by Laurie Sullivan , Staff Writer @lauriesullivan, April 17, 2018 Many websites are being penalized for violating Google’s link scheme guidelines, according to Sean Hakes, CEO at Altitude Agency. So he has been talking with the folks at Alexa.com, an Amazon subsidiary focused … Continue reading Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows