Jeff Kalter — April 17, 2018 — April 17, 2018 Unless they filled in a form on one of your organization’s landing pages or called your sales department, it used to be impossible to identify who was in the market for products and services your company offers. But of all the people looking for a … Continue reading How to Use Buyer Intent Data to Reach In-the-Market Technology Buyers
If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google. Chris Silver Smith on April 17, 2018 Are you jealous of the big brands whose tweets appear in a cool … Continue reading Here’s how to use Twitter to dominate the Google search results
Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets. Karen Bone on April 17, 2018 We’ve been using Siri as an integrated personal assistant since the iPhone 4S launched in October 2011, … Continue reading Want to target position 0? Here’s what you need to make that happen
Sylvia Gindi — April 17, 2018 — April 17, 2018 The creative brief is the foundation of any successful creative campaign. It outlines the client’s vision and ensures that everyone is on the same page. This in-depth guide will help you understand the creative brief in detail. Most agencies will agree that the success of … Continue reading How to Write the Most Compelling Creative Brief (with Examples)
Renzo Costarella — April 17, 2018 — April 17, 2018 geralt / Pixabay In my opinion, time is your most valuable asset. The greatest thing about time is that it’s distributed equally amongst everyone. While there are inequities in just about every other aspect in life, time will never be one of them. It’s how … Continue reading 4 Ways You’re Wasting Valuable Time at Work
Allen Finn — April 17, 2018 — April 17, 2018 While the Creative Hub is riddled with superlative examples of big brands (with creative teams and swollen bankrolls) launching neat stuff on Facebook, it can be difficult to envision, say, an accountant or plumber or three-person startup creating Canvas ads. That doesn’t mean you need … Continue reading 3 Killer Facebook Ad Types You Probably Aren’t Using (Yet)
KA-POW! Contributor Daniel Gilbert has a ‘super’ helpful script that will make you look like a PPC superhero by verifying your ads are linking to the right domain. Daniel Gilbert on April 17, 2018 Standards are high for PPC superheroes, and even the best of us can make a mistake. Google is making changes … Continue reading Are your ads pointing to the right domain? Here’s a script to find out.
Google Sets Vetting Process To Restart Alcohol, Drug Treatment Ads In Search Results by Laurie Sullivan @lauriesullivan, April 17, 2018 Google stopped alcohol and drug treatment advertising from serving up in search engine queries in the U.S. last September, but on Monday the company said that it will begin accepting those advertisements from U.S. addiction treatment … Continue reading Google Sets Vetting Process To Restart Alcohol, Drug Treatment Ads In Search Results
By Ann Smarty April 17th, 2018 “Thin” content is one of the most misused and loose terms in our industry. Whenever there’s an inexplicable drop in rankings, a lot of experts are ready to jump in and blame an alleged “thin” or “duplicate” content penalty. On the other hand, whenever Google is willing to confirm … Continue reading Thin Content: How to Diagnose and Fix the Issue
Liz Kislik — April 17, 2018 Follow @lizkislik — April 17, 2018 In organizations where employees generally trust their management and each other, you don’t hear many complaints about lack of transparency. But in other places, demands for transparency can take an ugly tone, and even become so entrenched that it seems as if everything … Continue reading Why It’s Unusual to Improve Anything By Demanding Transparency
