Thomas Buckland — April 13, 2018 — April 13, 2018 Amazon is the world’s largest ecommerce search engine. More people now start on Amazon than Google for product related searches. If you’re an ecommerce store, you likely already know this and have started selling on Amazon, if not, you should be! But how do you … Continue reading How To Rank A Product Inside Amazon’s Search Engine – 5 Step Checklist
Daily Archives: May 1, 2018
These 4 Marketing Mistakes Could Cost Your Startup Big Bucks
Renzo Costarella — April 13, 2018 — April 13, 2018 rawpixel / Pixabay Regardless the size of your business, marketing mistakes are inevitable. If you’re a Fortune 500 company with a hefty marketing budget, you can afford to make some mistakes here and there. However if you’re a startup, it’s quite different. Startups have it … Continue reading These 4 Marketing Mistakes Could Cost Your Startup Big Bucks
Social Media Formula For Word Of Mouth Marketing
Susan Gilbert — April 13, 2018 Follow @SusanGilbert — April 13, 2018 How To Use Social Media for Word Of Mouth Marketing Who do you turn to when you want to know whether to purchase a product or service? Word of mouth marketing extends far beyond face-to-face and phone conversations to texting, messaging, social media … Continue reading Social Media Formula For Word Of Mouth Marketing
Google And The Path Of Objective Opinions
Google And The Path Of Objective Opinions by Laurie Sullivan , Staff Writer @lauriesullivan, April 13, 2018 Guillaume Chaslot, a computer programmer who spent some time working on recommendations at YouTube, began tracking them in 2016. He believes the algorithm leads searchers down a specific path — and not the one the person searching for answers … Continue reading Google And The Path Of Objective Opinions
13 Surefire Steps to Crowdfunding Success
Greetje den Holder — April 13, 2018 Follow @GdenHolder — April 13, 2018 A year ago, I listed 13 reasons why crowdfunding fails are so common these days. According to Nermin Hajdarbegovic, it all boils down to “everyone wanting a sweet slice of the crowdfunded pie, but nobody wanting a single crumb of responsibility.” So, … Continue reading 13 Surefire Steps to Crowdfunding Success
6 Tested Ways to Grow Blog Traffic to Your Website
Julia Tiedt — April 13, 2018 — April 13, 2018 More blog traffic — a dream for all inbound and content marketers, right? Unfortunately, there is no magic formula for driving more viewers to your blog. In fact, chasing the changing algorithms sometimes gets you short-term results, but that often gives way to frustration when … Continue reading 6 Tested Ways to Grow Blog Traffic to Your Website
Where software innovation is needed today: Martech
While there are clear leaders in software for publishers and agencies, contributor Rob Rasko says marketers still need an end-to-end solution to unify their activities. Rob Rasko on April 13, 2018 A senior-level executive asked me for advice the other day. For the past 15 years, he had worked for a company that sold … Continue reading Where software innovation is needed today: Martech
Solving for cross-device complexity with multi-touch attribution
Multi-touch attribution isn’t new, but technological advances have brought it within reach and made it more important than ever, says contributor Chuck Moran. Chuck Moran on April 13, 2018 I’m going to let you in on a secret: Marketers are human, too. Don’t tell anyone I told you. Because marketers are human, we understand … Continue reading Solving for cross-device complexity with multi-touch attribution
What Tariffs Mean for Small Business
Eric Rosenberg — April 13, 2018 — April 13, 2018 GuenterPoyer / Pixabay Tariffs are a big topic in the news lately, as the United States, China, and other countries have been dragged into a debate on trade deficits, intellectual property theft, and other trade-related disagreements. Whatever you think of tariffs being right or wrong, … Continue reading What Tariffs Mean for Small Business
How to Prepare For Support Spikes in the Age of Uncertainty
Seleah Gardiner — April 13, 2018 — April 13, 2018 Mediamodifier / Pixabay We are living in an age of uncertainty. There’s more volatility in our politics, economics, and increasingly, our climate. For brands, this translates into sudden support spikes. In 2016, Con Edison weathered the impact of Storm Jonas upon New York City. Intuit, … Continue reading How to Prepare For Support Spikes in the Age of Uncertainty