Amazon Launches Search Services For Small Agencies Through Alexa.com by Laurie Sullivan @lauriesullivan, April 12, 2018 Alexa.com — a wholly owned Amazon subsidiary since 1999, which focuses on analytics and data — began rolling out a series of offerings Thursday to support search engine optimization, paid-search advertising and content marketing on engines such as Bing … Continue reading Amazon Launches Search Services For Small Agencies Through Alexa.com
Daily Archives: April 30, 2018
Retail Search ‘Fit’ Recommendations Fail To Curtail Returns
Retail Search ‘Fit’ Recommendations Fail To Curtail Returns by Laurie Sullivan @lauriesullivan, April 13, 2018 As consumer expectations continue to shape online shopping, retailers are under increased pressure to deliver personalized shopping capabilities. Most have mastered search and discovery. Now the challenge has become trying to find the correct item size to reduce the number … Continue reading Retail Search ‘Fit’ Recommendations Fail To Curtail Returns
4 Things New Freelancers Need to Do ASAP
Taylor Gordon — April 13, 2018 — April 13, 2018 darkmoon1968 / Pixabay The idea of freelancing is sexy, but there are many non-sexy things you need to cross off of your to-do list to run a legitimate freelance business. All too often aspiring freelancers forget to do some of these tasks. Neglecting the business … Continue reading 4 Things New Freelancers Need to Do ASAP
The Manager’s Guide to Dealing with Employee Conflict at Work
Justin Fragapane — April 13, 2018 — April 13, 2018 Conflict is a natural part of working in teams. But not a fun one. As a leader, it’s your job to guide a diverse group of people with different skills, motivations, and personalities toward a common goal. Except it’s not just their workflow you end … Continue reading The Manager’s Guide to Dealing with Employee Conflict at Work
Digital Reputation Management 101
Sameer Somal — April 13, 2018 Follow @BlueOceanGT — April 13, 2018 “Identity will be the most valuable commodity for citizens in the future, and it will exist primarily online.” — Eric Schmidt Reputation is everything. Many of the opportunities presented to us come based on our reputations. Yet reputation is an intangible, ambiguous, and … Continue reading Digital Reputation Management 101
Powerful Tips for Increasing Email Opt-Ins and Retaining Subscribers
By Larry Alton April 13th, 2018 If you don’t have an email list for your business, there’s a gaping hole in your digital marketing strategy. An email list is one of the most powerful assets a business can have in today’s marketplace; you need to be doing everything you can to create and maintain … Continue reading Powerful Tips for Increasing Email Opt-Ins and Retaining Subscribers
10 Conversion Rate Optimization Blogs Written for the Digital Marketer
Grant Thomas — April 13, 2018 Follow @gsthomas22 — April 13, 2018 Conversion optimization is such a big topic in digital marketing today and for good reason. A well executed conversion rate optimization strategy will increase your business’s ROI and also help identify what works and doesn’t work with your audience. If you’re a regular … Continue reading 10 Conversion Rate Optimization Blogs Written for the Digital Marketer
How to Improve Your Campaign Performance in Facebook Auctions
Jana Christoviciute — April 13, 2018 — April 13, 2018 rawpixel / Pixabay You may be familiar with existing best practices for Facebook ad auctions, understand how they work, and know how to efficiently optimize your campaigns. The only constant is change, however, and maximizing success on Facebook auctions is no exception. As Facebook improves … Continue reading How to Improve Your Campaign Performance in Facebook Auctions
What marketers need to know about Facebook’s updated Business Tools Terms
The updates are largely guided by GDPR and go into effect May 25, 2018. Greg Finn on April 12, 2018 As Facebook CEO Mark Zuckerberg faced Senate and House committees in Washington, DC, this week, the platform introduced new terms around the use of customer data, tracking and measurement. Zuckerberg reiterated to lawmakers that … Continue reading What marketers need to know about Facebook’s updated Business Tools Terms
How to Train New Managers on Microfeedback
Michael Heller — April 12, 2018 — April 12, 2018 geralt / Pixabay You’ve watched this employee for a while now. She consistently hits her goals, asks for more responsibility and shows you she can be trusted. Giving her that promotion was great for the team…or was it? Excelling at a job doesn’t always translate … Continue reading How to Train New Managers on Microfeedback
Random Posts on
CFOs split on increasing or cutting marketing budgets
The Rise of Multiple Device Content Consumption and the Growing Importance of Multi-Device Marketing Strategy [Infographic]
15 Ways To Become Successful
Overcoming Website Obfuscation: Clear, Simple Stories
Artificial Intelligence And The Changing Mindset Of Consumers
Angie’s List is now free: What this change means for your business
Scott Monty Leaves Ford: What it Means to Social Media
How overtime pay went from a labor right to a rarity
