KeriLynn Engel — April 12, 2018 — April 12, 2018 How many hours every week do you spend on email? Here’s a challenge for you: Starting next week, take note of all the time you spend checking email. Write it down in a notebook or use a time-tracking app like Chrometa. You’ll probably be shocked … Continue reading 7 Steps to Organize Your Email and Add Hours to Your Week
Rachel Hand — April 12, 2018 Follow @GroMarketingLtd— April 12, 2018 Google Analytics is a popular tool used to report and measure web traffic on your website. It is mostly used to analyze page activity, views, downloads, bounce rates and pinpoint where your web traffic is coming from. It acts as a useful tool in … Continue reading How Google Analytics Can Be Used to Improve Your Website
Eddie Tomalin — April 12, 2018 — April 12, 2018 Now, this won’t be the first blog post you’ve seen about the merits of interactive video, and it certainly won’t be the last. 2018 is set to be the year that interactive video really comes of age. “But what’s been the hold-up?” I hear you … Continue reading How Interactive and Shoppable Video Can Bring You Online Sales Success
Shoppers’ Hit List: What Turns Them On And Off Online by Ray Schultz , Columnist, April 12, 2018 The simple email address: That’s the detail shoppers are most willing to surrender in return for a better shopping experience, according to a poll by Episerver. But they demand a high degree of personalization. And many are … Continue reading Shoppers’ Hit List: What Turns Them On And Off Online
A feature is being tested that will let users swipe on a product and buy it from the Snap Store within Snapchat’s Discover platform. Amy Gesenhues on April 12, 2018 Snapchat is testing an e-commerce option on some of its Discover publisher channels. The feature will allow users to swipe on a product and … Continue reading Snapchat looks to offer new e-commerce options for Discover Publishers
Kris Spisak — April 12, 2018 Follow @MidloWeb — April 12, 2018 With so many choices between open source and proprietary solutions for building your website, why would a business choose Hubspot over WordPress or other content management system (CMS) options? It’s a great question, and with the popularity of Hubspot’s marketing software, it’s worth … Continue reading How Does the Hubspot CMS Differ From WordPress?
You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment. Jose Cebrian on April 12, 2018 In the world of marketing, there are three main types of campaigns. The most common is the planned marketing campaign: A company decides … Continue reading Behavioral triggered emails: Not just for e-commerce anymore
Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too by Joe Mandese @mp_joemandese, April 11, 2018 The U.S. digital display advertising marketplace continues to grow in both size and share of the digital display advertising. Native ad budgets soared 50.1% in 2017 and became the dominant digital advertising format — albeit one … Continue reading Native Budgets Soar 50%: Become Dominant Digital Display Ad Format, Social Too
Contributor Frederick Vallaeys isn’t ready for Skynet to manage his PPC campaigns just yet and shares seven ways account managers can use their experience to improve shopping ad performance. Frederick Vallaeys on April 12, 2018 Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click … Continue reading How to outdo the PPC robots in shopping ads
Contributor Daniel Gilbert is definitely not a fan of Google’s Dynamic Search Ads. He shares why he feels the ad program doesn’t hold a candle to human-powered account management. Daniel Gilbert on April 12, 2018 So, machine learning in AdWords is great and definitely the future. But Dynamic Search Ads? Not so much, in … Continue reading Dynamic Search Ads are for amateurs or superheroes
