As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers. Mike Sands on April 4, 2018 Remember what life was like before we had smartphones? We flipped through inches of white pages without a thought, carried impossible-to-fold maps wherever we traveled and never left home … Continue reading Smart marketing still hinges on humanity, not technology
Daily Archives: April 19, 2018
What mobile marketers really need to know about deep linking
Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used. Shani Rosenfelder on April 4, 2018 I am surprised by the number of mobile marketers who don’t use deep linking properly, or even at all. Deep linking is a means for improving the user experience, … Continue reading What mobile marketers really need to know about deep linking
How to Optimize Your Twitter Strategy in 2018
Hilary Bird — April 4, 2018 — April 4, 2018 If you, like many other digital marketers, believe Twitter is singing its swan song, Dakota Shane at Inc. would like to change your mind. He says the network is poised for growth in 2018, citing reasons like real-time conversations, easy networking, & lower advertising costs … Continue reading How to Optimize Your Twitter Strategy in 2018
Global SEO, Paid-Search Challenges Increasing
Global SEO, Paid-Search Challenges Increasing by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2018 Those searching on Google’s engine look for products and services from businesses that may reside in one country but sell into another. Recently new challenges have surfaced, such as Europe’s General Data Protection Regulation (GRPR), which goes into effect in May. But … Continue reading Global SEO, Paid-Search Challenges Increasing
5 Video Marketing Trends to Watch Out For
Syed Balkhi — April 3, 2018 Follow @SyedBalkhi — April 3, 2018 When it comes to content marketing, videos take a much bigger role than most other types of content. Video marketing grew rapidly over the past couple of years. Will it be able to keep up the pace in 2018? There’s no doubt about … Continue reading 5 Video Marketing Trends to Watch Out For
Who’s to Blame? 94% Chance It’s a System Failure, Not You
Doug Andrew — April 3, 2018 Follow @dougandrewnow — April 3, 2018 The problem is most likely a faulty system, taught Dr. W. Edwards Deming. People can’t perform better than the system allows Isn’t it nice when things just work? There’s something very satisfying about this commercial by Honda, a campaign launched in 2003 to … Continue reading Who’s to Blame? 94% Chance It’s a System Failure, Not You
What The Hell Is ‘Time Spent’ With Advertising, Anyway?
What The Hell Is ‘Time Spent’ With Advertising, Anyway? by Gord Hotchkiss , Featured Contributor, April 3, 2018 Over at MediaPost’s Research Intelligencer, Joe Mandese is running a series of columns digging into a couple of questions: — How much time are consumers spending with advertising? — How much is that time worth? … Continue reading What The Hell Is ‘Time Spent’ With Advertising, Anyway?
Excel: A Perfect Way To Organize Your Small Business
Tommy Wyher — April 3, 2018 — April 3, 2018 Microsoft Excel is one of the few programs that a majority of people who have used a computer have used before. While Microsoft Word might be the most prevalently used program with college students completing thesis papers and midterm essays using the program. Excel can … Continue reading Excel: A Perfect Way To Organize Your Small Business
4 Pitfalls of Localization Every Marketer Should Avoid
Matt Harris — April 3, 2018 Follow @mrmch — April 3, 2018 Designerkottayam / Pixabay In today’s global economy, properly localized content can make or break a campaign. Just ask Marriott. The U.S. hotel chain had their website shut down in China after they sent out a customer survey referring to Taiwan, Tibet, Hong Kong, … Continue reading 4 Pitfalls of Localization Every Marketer Should Avoid
Study captures new consumer ‘hierarchy of needs’ facing brands
The survey found that consumers are not that interested in ‘brand morals’ and don’t want content or ads that feel overly personalized. Greg Sterling on April 3, 2018 at 12:55 pm Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to … Continue reading Study captures new consumer ‘hierarchy of needs’ facing brands