Daily Archives: April 19, 2018

Smart marketing still hinges on humanity, not technology

As exciting as technological developments may be, contributor Mike Sands urges marketers to keep their eyes on their customers. Mike Sands on April 4, 2018   Remember what life was like before we had smartphones? We flipped through inches of white pages without a thought, carried impossible-to-fold maps wherever we traveled and never left home … Continue reading Smart marketing still hinges on humanity, not technology

Global SEO, Paid-Search Challenges Increasing

Global SEO, Paid-Search Challenges Increasing by Laurie Sullivan , Staff Writer @lauriesullivan, April 3, 2018 Those searching on Google’s engine look for products and services from businesses that may reside in one country but sell into another. Recently new challenges have surfaced, such as Europe’s General Data Protection Regulation (GRPR), which goes into effect in May. But … Continue reading Global SEO, Paid-Search Challenges Increasing

Who’s to Blame? 94% Chance It’s a System Failure, Not You

Doug Andrew — April 3, 2018 Follow @dougandrewnow — April 3, 2018 The problem is most likely a faulty system, taught Dr. W. Edwards Deming. People can’t perform better than the system allows Isn’t it nice when things just work? There’s something very satisfying about this commercial by Honda, a campaign launched in 2003 to … Continue reading Who’s to Blame? 94% Chance It’s a System Failure, Not You

What The Hell Is ‘Time Spent’ With Advertising, Anyway?

What The Hell Is ‘Time Spent’ With Advertising, Anyway? by Gord Hotchkiss , Featured Contributor, April 3, 2018 Over at MediaPost’s Research Intelligencer, Joe Mandese is running a series of columns digging into a couple of questions: —       How much time are consumers spending with advertising? —       How much is that time worth? … Continue reading What The Hell Is ‘Time Spent’ With Advertising, Anyway?

Study captures new consumer ‘hierarchy of needs’ facing brands

The survey found that consumers are not that interested in ‘brand morals’ and don’t want content or ads that feel overly personalized. Greg Sterling on April 3, 2018 at 12:55 pm Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to … Continue reading Study captures new consumer ‘hierarchy of needs’ facing brands