Daily Archives: April 15, 2018

European Commission Requires Website Owners To Relinquish .EU Names Prior To Brexit

European Commission Requires Website Owners To Relinquish .EU Names Prior To Brexit by Laurie Sullivan  @lauriesullivan, March 30, 2018 The European Commission announced this week that United Kingdom-based companies and residents who own .eu country code top-level domain names (ccTLDs) must enter into a “withdrawal agreement” from those domain names after Britain’s departure from the European Union … Continue reading European Commission Requires Website Owners To Relinquish .EU Names Prior To Brexit

What Happens When Consumers Stop Giving Up Data Willingly?

What Happens When Consumers Stop Giving Up Data Willingly? by Laurie Sullivan , Staff Writer @lauriesullivan, March 30, 2018 Recent news about how companies like Google and Facebook harvest personal data or allow other companies to gain users’ personal data have raised concern among marketers. In the past week I have spoken with a handful of … Continue reading What Happens When Consumers Stop Giving Up Data Willingly?

Retiring but Don’t Want to Quit Working? Start a Small Business: Here’s How!

Victoria Heckstall — March 30, 2018 Follow @wahmjourney91— March 30, 2018 There’s nothing worse than retiring from a job but you don’t want to sit in a chair and watch Wheel of Fortune all day. More and more retirees are continuing to work even after retirement. And many of them are starting small businesses from … Continue reading Retiring but Don’t Want to Quit Working? Start a Small Business: Here’s How!

How to Find the Best Influencers for Your eCommerce Brand

Michael Quoc — March 30, 2018 Follow @michaelquoc — March 30, 2018 The Marketer’s Guide to Finding and Selecting the Best Influencers for Your E-commerce Brand: With 67% of marketers increasing their influencer marketing budgets this year, it’s safe to say this “new” marketing strategy is reaching its heyday. Everyone knows the powerful return on … Continue reading How to Find the Best Influencers for Your eCommerce Brand

The rise of passive opt outs: Four ways to boost engagement

Subscribers in your database that consistently fail to take action could be hurting you more than you think. Contributor Kyle Hendrick suggests tactics to get them engaging with your brand again. Kyle Henderick on March 30, 2018    In a recent survey, Yes Lifecycle Marketing (my company), found that nearly half (45 percent) of marketers … Continue reading The rise of passive opt outs: Four ways to boost engagement

Brand Equity Building Should Start With the Candidate Experience

Sandra Hess — March 30, 2018 — March 30, 2018 Building brand equity is a concept that many company leaders embrace. For years, organizations across the globe have been strategically building their corporate brand as a means of attracting targeted customers to their company. Studies show that this strategy is paying off. In one study, … Continue reading Brand Equity Building Should Start With the Candidate Experience