Daily Archives: April 14, 2018

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. Robin Kurzer on March 30, 2018     Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a … Continue reading IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

3 Ways Gamification Can Enhance Behavior Management

Paul Keijzer — March 30, 2018 Follow @Paul_Keijzer— March 30, 2018 When people think of gamification their first instinct is to write it off as a one-time, short-term solution that addresses current challenges and issues. Primarily their impression is that gamification is suited for short-term strategies and promotions. That has to be the biggest misunderstanding … Continue reading 3 Ways Gamification Can Enhance Behavior Management

Are You a Needle Mover?

Aaron Crowther — March 30, 2018 Follow @ASCommsTweeter— March 30, 2018 There is a magnetism that all great names have, whether a brand or a person. It all comes down to… People buying into what they stand for. Such a simple assertion, you might think this is the shortest blog ever, but the story only … Continue reading Are You a Needle Mover?

Terms Of Abuse

Terms Of Abuse by Sarah Fay , March 29, 2018   Data is the lifeblood of any algorithm.  To have newer forms of AI marketing platforms perform, it is essential to have access to multiple forms of data, which stem largely from user activity.   The fact that consumers generate and provide  this data is increasingly … Continue reading Terms Of Abuse

LinkedIn is rolling out native video advertising & video for Company Pages

Robin Kurzer on March 29, 2018   LinkedIn is offering businesses two outlets for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages, LinkedIn announced early Thursday. The platform rolled out native video uploading to users last August. As expected, Thursday’s announcements mark the … Continue reading LinkedIn is rolling out native video advertising & video for Company Pages