The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. Robin Kurzer on March 30, 2018 Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a … Continue reading IAS launches brand safe, fraud-free programmatic tech solution for in-app ads
Daily Archives: April 14, 2018
3 Ways Gamification Can Enhance Behavior Management
Paul Keijzer — March 30, 2018 Follow @Paul_Keijzer— March 30, 2018 When people think of gamification their first instinct is to write it off as a one-time, short-term solution that addresses current challenges and issues. Primarily their impression is that gamification is suited for short-term strategies and promotions. That has to be the biggest misunderstanding … Continue reading 3 Ways Gamification Can Enhance Behavior Management
BIMI launches to add trusted logos to emails
The new protocol, built on the DMARC anti-spoofing email standard, could mean zillions of free brand impressions and a boost in email trust. Barry Levine on March 30, 2018 If you get an email from Amazon, how do you know it’s actually from the ecommerce giant? You could look for the “@amazon.com” domain. And … Continue reading BIMI launches to add trusted logos to emails
Are You a Needle Mover?
Aaron Crowther — March 30, 2018 Follow @ASCommsTweeter— March 30, 2018 There is a magnetism that all great names have, whether a brand or a person. It all comes down to… People buying into what they stand for. Such a simple assertion, you might think this is the shortest blog ever, but the story only … Continue reading Are You a Needle Mover?
5 Quick Fixes For an Unorganized Schedule
Renzo Costarella — March 30, 2018 — March 30, 2018 If you’re naturally organized around your schedule, kudos to you. If you’re someone who struggles with an unorganized schedule, don’t worry – you’re not alone. Taming your schedule requires focus, and you truly need to commit to a process that works for you. That said, … Continue reading 5 Quick Fixes For an Unorganized Schedule
Timing is Everything: How to Succeed and Fail Properly
Andrew Heikkila — March 30, 2018 Follow @AndyO_TheHammer— March 30, 2018 According to Bill Gross, the founder of Idealab, there’s one factor that successful startups have all seem to have in common. “I tried to look at what factors actually accounted the most for success and failure across all of these companies, and the results … Continue reading Timing is Everything: How to Succeed and Fail Properly
GDPR – The Email Marketing Red Herring
Mike Parry — March 30, 2018 — March 30, 2018 Have I got your attention? I’m going to say something else controversial, GDPR is not about email marketing! GDPR doesn’t cover email and the ICO doesn’t care how many times you email your data, once in the morning and once in the afternoon, once a … Continue reading GDPR – The Email Marketing Red Herring
Terms Of Abuse
Terms Of Abuse by Sarah Fay , March 29, 2018 Data is the lifeblood of any algorithm. To have newer forms of AI marketing platforms perform, it is essential to have access to multiple forms of data, which stem largely from user activity. The fact that consumers generate and provide this data is increasingly … Continue reading Terms Of Abuse
How to Use HARO for Digital Marketing
Maria Mora — March 29, 2018 Follow @mariamelee — March 29, 2018 Help a Reporter Out (known as HARO) helps journalists find sources for their stories. But, you don’t have to be a journalist to benefit from this free, powerful resource. You can use it to identify PR opportunities that boost your digital marketing strategy. … Continue reading How to Use HARO for Digital Marketing
LinkedIn is rolling out native video advertising & video for Company Pages
Robin Kurzer on March 29, 2018 LinkedIn is offering businesses two outlets for using video on the platform. Companies can now run native video ad campaigns and include video within their Company Pages, LinkedIn announced early Thursday. The platform rolled out native video uploading to users last August. As expected, Thursday’s announcements mark the … Continue reading LinkedIn is rolling out native video advertising & video for Company Pages