Daily Archives: April 13, 2018

5 Powerful Reasons to Invest in Resource Management Software

Sylvia Gindi — March 29, 2018 — March 29, 2018 Proper resource management is crucial to your agency’s success. As we’ll see below, a capable resource management software can help you schedule, plan, and track your resources to avoid conflicts and delayed projects. The purpose of resource management is simple: to allocate resources effectively. This … Continue reading 5 Powerful Reasons to Invest in Resource Management Software

How to Find, Engage & Work with Social Media Influencers in Your Industry

Margot da Cunha — March 29, 2018 — March 29, 2018 Would you prefer taking travel advice from Anthony Bourdain or Rachel Ray? While I’m sure Rachel has traveled quite a bit in her day, Mr. Bourdain is a travel connoisseur. Whether it be Spain, China, Seattle, or Japan, he’s seen it all and documented … Continue reading How to Find, Engage & Work with Social Media Influencers in Your Industry

Programmatic performance marketing (aka affiliate marketing) questions and answers

Contributor Kevin Lee takes a close look at affiliate marketing and how it fits into the programmatic advertising space. Kevin Lee on March 29, 2018   Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots of unnecessary baggage (much of it unwarranted). However, when considered as … Continue reading Programmatic performance marketing (aka affiliate marketing) questions and answers

Search Drives Conversions, Social Drives Website Traffic

Search Drives Conversions, Social Drives Website Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, March 29, 2018 Data released Thursday shows that social sites drive the most traffic to websites, but search engines drive the most conversions. The data from Heap, a mobile and web analytics company, seems to contradict historic views on the type of … Continue reading Search Drives Conversions, Social Drives Website Traffic

Microsoft Reorganizes With Focus On Cloud, AI, Windows Chief Leaves

Microsoft Reorganizes: Puts Focus On Cloud, AI by Laurie Sullivan  @lauriesullivan, March 29, 2018 Microsoft on Thursday announced a major reorganization, putting the focus on two divisions. One will focus on experiences and devices, and the other on cloud and artificial intelligence. Scott Guthrie, head of the cloud and enterprise group, will head the cloud … Continue reading Microsoft Reorganizes With Focus On Cloud, AI, Windows Chief Leaves

Bringing the Best Out of Introvert Employees

Holly Ashby — March 29, 2018 Follow @https://twitter.com/wwmeditation— March 29, 2018 When it comes to a potential employee’s skill set and personality, entrepreneurs can be forgiven for putting “extrovert” and “people person” high on their list. There aren’t many job descriptions that call for a quiet and retiring introverts, and in many sectors – particularly … Continue reading Bringing the Best Out of Introvert Employees