Daily Archives: April 9, 2018

This Is How Much Time Your Employees Waste at Work Every Day

Nate Vickery — March 26, 2018 Follow @NateMVickery— March 26, 2018 In today’s hyperconnected world, communication cannot be observed in a vacuum. The rise of sophisticated mobile devices, fast internet connections, chat apps, video messaging tools, and project management platforms has revolutionized the way we interact with each other. The benefits are obvious- the effective … Continue reading This Is How Much Time Your Employees Waste at Work Every Day

Kantar: ‘Invisible’ Relationships Between Brand And Consumer

Kantar: ‘Invisible’ Relationships Between Brand And Consumer by Laurie Sullivan , Staff Writer @lauriesullivan, March 26, 2018 Attribution continues to change, becoming more sophisticated and increasingly complex.  For example, a recent partnership between Placed and Kantar brings together offline and online advertising, and offline purchases. While Placed brings location data such as where and what time … Continue reading Kantar: ‘Invisible’ Relationships Between Brand And Consumer

All About the GDPR

Staying compliant in a new era of data privacy While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make … Continue reading All About the GDPR

Connatix launches Stories for Publishers to bring native Story units to mobile sites

Ginny Marvin on March 23, 2018   Everybody’s got a Story these days, it seems. The immersive mobile ad format pioneered by Snapchat and ripped off by Instagram, its parent Facebook and most recently, Google with AMP Stories, is now emerging from the so-called walled gardens. Connatix, a video syndication and monetization platform used by … Continue reading Connatix launches Stories for Publishers to bring native Story units to mobile sites