Daily Archives: April 7, 2018

10 Charts That Will Change Your Perspective of Amazon Prime’s Growth

Louis Columbus — March 24, 2018 Follow @louiscolumbus — March 24, 2018 70% of Americans with incomes of $ 150,000 or more who shop online have Amazon Prime memberships. Amazon Prime international customers will grow at a 56% compound annual growth rate (CAGR) between 2016 to 2018. Amazon shipped more than 5 billion items in … Continue reading 10 Charts That Will Change Your Perspective of Amazon Prime’s Growth

Disconnect Between Mobile Searches, Purchases Frustrates Consumers

Disconnect Between Mobile Searches, Purchases Frustrates Consumers by Laurie Sullivan  @lauriesullivan, March 23, 2018 Some 48% of consumers participating in a recent survey either agree or strongly agree that searching and buying products directly from a brand’s mobile website is frustrating, and 61% say they are still more likely to search for inspiration than make … Continue reading Disconnect Between Mobile Searches, Purchases Frustrates Consumers

Google Ad Grants changes and your PPC strategy: Where to go from here

Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds. Pauline Jakober on March 23, 2018   This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or … Continue reading Google Ad Grants changes and your PPC strategy: Where to go from here

Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

Researchers were able to infer attributes of individuals using the tools. Ginny Marvin on March 23, 2018   Exclusive: Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting. The move comes after a research team from Northeastern University notified the company through Facebook’s Bug Bounty program … Continue reading Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected

Blockchain Will Revolutionize Business, Here’s How [Infographic]

Brian Wallace — March 23, 2018 Follow @nowsourcing — March 23, 2018 Since Ada Lovelace first theorized the looping process fundamental to computer coding, women have been making huge contribution to computer science. Cryptocurrencies and blockchain are no exception. When Bitcoin first appeared in 2009, no one was sure if it would become a viable … Continue reading Blockchain Will Revolutionize Business, Here’s How [Infographic]

Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR

Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR by Laurie Sullivan  @lauriesullivan, March 23, 2018 Publishers working with Google that target ads to European consumers will gain a way to serve non-personalized ads before the General Data Protection Regulation (GDPR) privacy rules go into effect May 25. The move is part of Google’s … Continue reading Google Working On Non-Personalized Ad-Serving Option To Comply With GDPR

What’s different about digital marketing in the cannabis industry?

Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. Brett Middleton on March 23, 2018     The cannabis industry is one of the fastest-growing in the US, with a diverse and exciting startup landscape. And yet, it faces … Continue reading What’s different about digital marketing in the cannabis industry?