Daily Archives: April 6, 2018

3 Project Management Methodologies: How to Determine Which is Best for Your Team

Chris Pentago — March 23, 2018 — March 23, 2018 Project managers need to carefully oversee every stage of every project from beginning to end. They must understand the unique lifecycle of each project and implement the right methodology to handle it. There are plenty of different types of methodologies for project management. What is … Continue reading 3 Project Management Methodologies: How to Determine Which is Best for Your Team

How to Test the Job Search Waters When You Are Curious but Not Unhappy

Virginia Franco — March 23, 2018 Follow @VAFrancoResumes— March 23, 2018 With record low unemployment in 2017 and month-over-month job growth throughout the year, the 2018 job market looks promising! If the idea of putting your toe in the job search waters, versus taking a full-body plunge, sounds appealing – there are several actions you … Continue reading How to Test the Job Search Waters When You Are Curious but Not Unhappy

Brands strive for authenticity as audiences turn a skeptical eye toward ads

Brands attempting to be ‘real’ and ‘human’ often make missteps that get them in trouble. Contributor Peter Minnium explains why this is important and how to get it right. Peter Minnium on March 23, 2018   Consumers are experiencing a crisis of faith. According to the Edelman Trust Barometer, today only 52 percent of global … Continue reading Brands strive for authenticity as audiences turn a skeptical eye toward ads

How to Get Laughs on Twitter: 3 Brands Using Humor on Social Media

Jesse Allred — March 23, 2018 — March 23, 2018 Finding your brand’s voice on social media can be tough. Should you make it professional or playful? Serious or lighthearted? Whatever you choose, your company’s voice should be a natural reflection of your . Although it can be natural to shy away from using humor, … Continue reading How to Get Laughs on Twitter: 3 Brands Using Humor on Social Media

Why marketers finally stopped talking about ABM (and started practicing it)

Contributor Peter Isaacson explores the trends driving marketers to turn their attention to the nuts and bolts of implementing account-based marketing. Peter Isaacson on March 23, 2018   ABM is growing up. It’s gone from a buzzword B2B marketers couldn’t quite make sense of to a strategy that’s becoming more and more ingrained in our … Continue reading Why marketers finally stopped talking about ABM (and started practicing it)