Contributor Len Shneyder settles the question once and for all. Len Shneyder on March 22, 2018 at 12:10 pm To my surprise, the choice between using or not using HTML for B2B emails still seems to be a source of serious debate among marketers. From time to time, I’ll get asked about my thoughts on … Continue reading B2B emails: To HTML or not to HTML?
Daily Archives: April 5, 2018
4 Things You Should Know Before Applying For Your First Job
Renzo Costarella — March 22, 2018 — March 22, 2018 Applying for your first job can be tough. It’s tough because there’s a good chance you have no idea what you’re doing. Fortunately for you, it’s not rocket science and there are plenty of tips out there that will help you through the process. That … Continue reading 4 Things You Should Know Before Applying For Your First Job
Estimating the Cost of Starting a Successful Business From Zero
Margarita Hakobyan — March 22, 2018 Follow @margahakobyan — March 22, 2018 Some people are happy spending their lives working for a company or business, and that’s fine. For others, the idea of always working for someone else feels wrong. They may believe they can bring something new and exciting to the business market, or … Continue reading Estimating the Cost of Starting a Successful Business From Zero
The Unexpected Moment That Created a Viral Video on LinkedIn
John Nemo — March 22, 2018 Follow @JohnNemoPR — March 22, 2018 The episode ran counter to what you’d expect for creating and sharing content on the world’s largest “professional” social network, but its impact was immense.The rumbling upstairs was unmistakable. I heard stomping, shouting and banging on the floor above my home office. In … Continue reading The Unexpected Moment That Created a Viral Video on LinkedIn
4 concrete ways to use images to build links
Every picture tells a story and also may help you build links. Contributor Pratik Dholakiya shares four solid ways to use images to attract links. Pratik Dholakiya on March 22, 2018 at 4:19 pm “Create visual content and the links will follow” is a nice sentiment, but in reality, it’s a prerequisite, not a guarantee … Continue reading 4 concrete ways to use images to build links
6 Questions to Ask In Your Consultation Application
Amanda Abella — March 22, 2018 — March 22, 2018 It’s really frustrating when every sales prospect you speak to is a flop. I know because I hear it from business owners all the time. They feel like their market is broke, people don’t get what they do and everything is hopeless. The solution is … Continue reading 6 Questions to Ask In Your Consultation Application
How to Be Certain Your IT Salary Is Competitive
Indu Sharma — March 22, 2018 — March 22, 2018 IT compensation appears to have finally leveled off. After years of IT salaries increasing by meteoric leaps, the average tech salary only went up from $ 92,081 to $ 92,712 in 2017, according to the Dice Salary Survey. That bump barely registers as a cost-of-living … Continue reading How to Be Certain Your IT Salary Is Competitive
Everything Ecom Sellers Need to Know About Offering Effective Discounts
Jessica Thiefels — March 22, 2018 — March 22, 2018 Discounts are a valuable tool in your ecommerce toolbox when used correctly. Many retail professionals speak of the negative effects of discounts—reducing the value of your business, decreasing overall revenue, etc.—but these are only true if you don’t do it right. In which case, discounts … Continue reading Everything Ecom Sellers Need to Know About Offering Effective Discounts
5 Metrics that Could Make or Break Your Next ABM Campaign
Molly Clarke — March 22, 2018 — March 22, 2018 We’ve all heard the news— Account Based Marketing, or ABM, is an incredibly effective way to target prospects and close more deals. In fact, companies with an ABM strategy in place generate 208% more revenue for their marketing efforts than companies without an ABM strategy … Continue reading 5 Metrics that Could Make or Break Your Next ABM Campaign
Marketing on Facebook: Building and Incorporating an A/B Testing Framework
Irakli Iosebashvili — March 22, 2018 — March 22, 2018 Marketers who conduct the most successful ad studies with the most quality, consistent learnings tend to do a few important things: Establish a foundation of refining and outlining business goals Review and mark out baseline performance and past results Methodically execute campaign flights against the … Continue reading Marketing on Facebook: Building and Incorporating an A/B Testing Framework