You develop a relationship with a customer during their path to purchase, but do you lose track of them after they buy? Contributor Davor Sutija offers tips to keep the conversation going. Davor Sutija on March 21, 2018 Display advertisements, coupons, shopper samples and in-store promotions are some of the more traditional approaches marketers … Continue reading How brands can engage with customers after checkout
Bob Van Rossum — March 21, 2018 Follow @BobVR — March 21, 2018 Find the cutting-edge marketing executive your business needs today. The CMO role today is completely different from what it used to be a few decades ago. It has far evolved from the “make things pretty” department and has earned the respect of … Continue reading The Ultimate Guide: 6 Key Differences Between a Good CMO and a Great One
Tom Martin — March 21, 2018 Follow @TomMartin — March 21, 2018 As I sit in a hotel at the foot of the University of Texas campus for a day and a half of reliving my youth while simultaneously brainwashing my child, 413 email marketing newsletters await my attention this morning. Deleted them all. Today’s … Continue reading Why Your Email Marketing Newsletter Can’t Suck
Albizu Garcia — March 21, 2018 Follow @gainapp — March 21, 2018 You are your brand, and you must do all you can to protect it and ensure that anything you share communicates your values and those of your organization. In the age of social media, this also means being acutely aware of the damage … Continue reading 3 Foolproof Ways to Protect Your Brand on Social Media
