Don’t ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the fundamentals and you’ll see better SEO results. Jeremy Knauff on March 22, 2018 Are you looking for some smart and easy SEO wins in 2018? Who isn’t? This is a … Continue reading 5 easy but smart SEO wins to boost content and link-building efforts
Daily Archives: April 4, 2018
Report: Product discovery, not payments, the real m-commerce bottleneck
Product discovery and browsing cited by consumers as the main barriers to buying on smartphones. Greg Sterling on March 22, 2018 Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the bottom of the funnel (i.e., payments). However, a new report from Qubit asserts … Continue reading Report: Product discovery, not payments, the real m-commerce bottleneck
What Gets Measured Gets Done
Don Dalrymple — March 22, 2018 Follow @dondalrymple — March 22, 2018 Perfectionism can be the antithesis of good business. That fixation of doing things right, rather than doing the right things, can move us away from the goals that matter. I think there’s a lot of talk on KPI’s (Key Performance Indicators), but it’s … Continue reading What Gets Measured Gets Done
How to Form a CRM Implementation Plan That Drives Adoption
Jody Glidden — March 22, 2018 — March 22, 2018 Your CRM implementation might fail. Let that sink in for a second. It’s a scary realization after investing significant time and money into researching, selecting, and deploying a solution. Research has shown that on the high end, upwards of 70% of all CRM projects fail … Continue reading How to Form a CRM Implementation Plan That Drives Adoption
Stop! This Will Change How You Do Social Media
Karen Repoli — March 22, 2018 Follow @karenrepoli — March 22, 2018 Most business people today understand that social media marketing needs to be a part of their marketing strategy. If you haven’t jumped on the bandwagon yet, you are being left behind! 1/3 or the world use social networks regularly. (Hubspot) 72% of … Continue reading Stop! This Will Change How You Do Social Media
How to Promote Your Product to Students
How to Promote Your Product to Students 23 March 2018 With estimated individual yearly earning capacity of £11,000 and annual aggregate spending power of £19 billion, millennials and the student population represent an attractive market segment to companies and brands interested in boosting their bottom line as well as their quarterly earnings. However, with the … Continue reading How to Promote Your Product to Students
Big Data Marketing: 5 Ways AI Can be a Game Changer for Marketing Teams
By Pratik Dholakiya March 22nd, 2018 AI is all the rage these days – no matter what industry you are in. But, it has some exceptional potential for digital marketers. According to Salesforce’s SMB Trends Report, 11% of small businesses already use AI technology. However, many teams (especially those from smaller industries) are not prepared … Continue reading Big Data Marketing: 5 Ways AI Can be a Game Changer for Marketing Teams
What is a Landing Page?
Matt Brennan — March 21, 2018 Follow @MattLBrennan — March 21, 2018 Businesses looking to increase their online sales can benefit from having a firm understanding of what a landing page is, and some of the best strategies for using them. A landing page can be on your main site or stand alone, and is … Continue reading What is a Landing Page?
How to Organize an Effective Meeting
Aashish Sharma — March 21, 2018 Follow @ineedseo — March 21, 2018 Meetings are often considered a waste of time… When they used well, they can be a handy tool for moving projects forward. Indeed emails, conversations … will never replace a physical meeting where we can take the time to explain things, to go … Continue reading How to Organize an Effective Meeting
Migrating From HTTP to HTTPS – A Complete Guide
Navneet Kaushal — March 21, 2018 Follow @navneetkaushal — March 21, 2018 Come July 2018 Chrome will be marking HTTP (Hypertext transfer protocol) sites as ‘not secure’ according to the announcement made by Google at the beginning of the year. This is a move that Firefox already executed in 2017, and it has not worked … Continue reading Migrating From HTTP to HTTPS – A Complete Guide