Sarah Berkowski — March 20, 2018 Follow @sarahberkowski — March 20, 2018 Is your business disaster-ready? Every day, businesses deal with the unexpected, from malware attacks and data breaches to natural disasters, such as floods or fires. While many of these disasters may be beyond your control, what you can control is how you plan … Continue reading Prepare a “What If” Strategy to Guard Against Disasters
Daily Archives: April 2, 2018
Developing A Digital Mindset Shift From “Why” To “How”
Warren Knight — March 20, 2018 Follow @warrenknight — March 20, 2018 Technology has disrupted every part of our day to day lives. Regardless of whether you are the CEO of a charity, a construction business owner or a retail entrepreneur; embracing the future of business is never going to be easy. There was one … Continue reading Developing A Digital Mindset Shift From “Why” To “How”
Is SEO Still Relevant in 2018? [Infographic]
Jomer Gregorio — March 20, 2018 Follow @JomerGregorio — March 20, 2018 Search Engine Optimization (SEO) is without a doubt a powerful digital marketing strategy to gain traction in the online world. Over the years, it has seen many changes – such as the shift from exact match keywords to long-tail search terms – that … Continue reading Is SEO Still Relevant in 2018? [Infographic]
Social media in 2018: Time to grow up or get out
Columnist Mark Traphagen suggests social media marketers can learn important lessons from what happened in search engine optimization. Mark Traphagen on March 20, 2018 It’s always tempting to see the present moment as the peak of chaos and disruption, whether we’re talking about politics or just how those teenagers behave today. The same is … Continue reading Social media in 2018: Time to grow up or get out
Leading Effectively in a Workplace Overrun by Millennials
Robby Riggs — March 20, 2018 — March 20, 2018 What happens when Millennials run the workplace? That was the question posed in a 2016 New York Times headline. The centerpiece of the article was an employee who worked at a company comprised of Millennials, led by a Millennial CEO. This employee asked for a … Continue reading Leading Effectively in a Workplace Overrun by Millennials
For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos
Corrie Mieszczak — March 20, 2018 — March 20, 2018 There are all kinds of reasons companies are changing their approach to data management—and the customer experience is as powerful as any. You may ask, “What does data management have to do with our customer relationships, let alone their perception of our brand?” Quite a … Continue reading For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos
3 Tips for Using Motion + Animation in Your B2B Website Design
Kara Jensen — March 20, 2018 Follow @BopDesignSD — March 20, 2018 Motion and animation in web design are great tools for conveying messages or feelings, drawing attention to certain features, and explaining complex topics. There are a lot of B2B websites out there that are using motion and animation in interesting, unique ways. There … Continue reading 3 Tips for Using Motion + Animation in Your B2B Website Design
What does artificial intelligence mean for marketing agencies?
It’s clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions. Daniel Faggella on March 20, 2018 While the creative process itself is unlikely to be wholly automated by machines, many agencies are aware that some elements … Continue reading What does artificial intelligence mean for marketing agencies?
Keep Your LinkedIn a Priority From One Quarter to the Next
Colleen McKenna — March 20, 2018 Follow @Colleen_Intero — March 20, 2018 As one quarter comes to a close and we roll into another, how are you doing with your intentions, resolutions, goals, and plan? Have you moved your LinkedIn initiative forward and are you making tangible progress? (We’d like to hear about those successes, … Continue reading Keep Your LinkedIn a Priority From One Quarter to the Next
10 Marketing Experts Share Tips to Create Explainer Videos That Convert
By Abhishek Talreja March 20th, 2018 An explainer video is one that conveys a business or a product idea in a simplified way. Putting up an explainer video is a proven method to get your audience to stay on your site for longer and improve search rankings. Explainers help shorten and storify a complex business message … Continue reading 10 Marketing Experts Share Tips to Create Explainer Videos That Convert