Daily Archives: April 2, 2018

For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos

Corrie Mieszczak — March 20, 2018 — March 20, 2018 There are all kinds of reasons companies are changing their approach to data management—and the customer experience is as powerful as any. You may ask, “What does data management have to do with our customer relationships, let alone their perception of our brand?” Quite a … Continue reading For the Customer’s Sake, Financial Services Companies Need to Blow Up Their Data Silos

3 Tips for Using Motion + Animation in Your B2B Website Design

Kara Jensen — March 20, 2018 Follow @BopDesignSD — March 20, 2018 Motion and animation in web design are great tools for conveying messages or feelings, drawing attention to certain features, and explaining complex topics. There are a lot of B2B websites out there that are using motion and animation in interesting, unique ways. There … Continue reading 3 Tips for Using Motion + Animation in Your B2B Website Design

What does artificial intelligence mean for marketing agencies?

It’s clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions. Daniel Faggella on March 20, 2018     While the creative process itself is unlikely to be wholly automated by machines, many agencies are aware that some elements … Continue reading What does artificial intelligence mean for marketing agencies?

10 Marketing Experts Share Tips to Create Explainer Videos That Convert

By Abhishek Talreja March 20th, 2018 An explainer video is one that conveys a business or a product idea in a simplified way. Putting up an explainer video is a proven method to get your audience to stay on your site for longer and improve search rankings. Explainers help shorten and storify a complex business message … Continue reading 10 Marketing Experts Share Tips to Create Explainer Videos That Convert