MediaMath: How Machine Learning Will Change Ad Serving In 2018 by Laurie Sullivan , Staff Writer @lauriesullivan, March 19, 2018 MediaMath scientists are working to apply artificial intelligence in machine learning models that the company’s chief scientists say will power smarter digital advertising this year — not just predicting a response to an advertisement from consumers … Continue reading MediaMath: How Machine Learning Will Change Ad Serving In 2018
Daily Archives: April 1, 2018
AdWords Changes Rules for Resellers; Here Are The Pros, Cons
AdWords Changes Rules for Resellers; Here Are The Pros, Cons by Brett Goldberg , Columnist, March 19, 2018 Google recently adjusted the rules for resellers who are advertising on AdWords, and the ticketing industry is quickly trying to adjust. Resellers are scrambling to meet these new certifications because AdWords is crucial for revenue. Improving Transparency and … Continue reading AdWords Changes Rules for Resellers; Here Are The Pros, Cons
Create Your Own Luck With Data
Peter Sheldon — March 19, 2018 Follow @magento — March 19, 2018 Were you hoping for a bit of luck with your sales over St. Patrick’s Day? I say make your own luck! Using data, you can discover your company’s four-leaf clovers—or highest-performing customers—and create strategies to keep them shopping. Here are four data points … Continue reading Create Your Own Luck With Data
Social Media: Use It Or Lose It!
Shannon Eckroth — March 19, 2018 Follow @ShannonEckroth — March 19, 2018 A few years ago when you started your MSP, you set yourself up on all of the popular social media platforms in good faith that you’d figure it all out someday… but so far, “someday” hasn’t happened. Since setting those profiles up, you’ve … Continue reading Social Media: Use It Or Lose It!
Google Connects Search, Home, Assistant Purchases Through Shopping Actions
Google Connects Search, Home, Assistant Purchases Through Shopping Actions by Laurie Sullivan @lauriesullivan, March 19, 2018 Under siege from Amazon’s push into search and advertising, Google Monday began rolling out a feature that allows consumers to make purchases through Google search and Google Assistant. The new program — called Shopping Actions — launched Monday, but several … Continue reading Google Connects Search, Home, Assistant Purchases Through Shopping Actions
How to Sell More Products Across Different Social Media Channels
William Harris — March 19, 2018 Follow @wmharris101 — March 19, 2018 geralt / Pixabay Despite what some may tell you, social media for business is not dead. While it’s true that it is becoming a lot more difficult for businesses and brands to reach social media users organically today, there’s still a lot of … Continue reading How to Sell More Products Across Different Social Media Channels
How Google’s New Major Algorithm Changes Will Affect Your Ranking
Matthew Goulart — March 19, 2018 — March 19, 2018 Google is constantly updating their algorithm, often times, with little to no effect on your ranking assuming you’ve complied with their SEO guidelines up until this point. However, Google recently released a tweet mentioning broad core algorithm changes which are relatively rare for Google to … Continue reading How Google’s New Major Algorithm Changes Will Affect Your Ranking
4 questions to launch your data-driven email strategy
Pondering bringing in additional data sources to enhance your email program? Contributor Ryan Phelan offers advice on getting started. Ryan Phelan on March 19, 2018 I was at the grocery store getting supplies for my weekly steak night ritual. As I walked to the checkout, the teenager at the cash register looked at the … Continue reading 4 questions to launch your data-driven email strategy
It’s Never Too Late To Pursue Your Passions
Samantha Martin — March 19, 2018 Follow @Socially_Sam — March 19, 2018 Many people seem to have a mental barrier when it comes to the age they start to pursue their passions. The truth is, it’s never too late to pursue your passions. Life Begins At 40 There seems to be a train of thought … Continue reading It’s Never Too Late To Pursue Your Passions
Business Development Strategy: A High-Growth Approach
Lee Frederiksen — March 19, 2018 Follow @hingemarketing — March 19, 2018 Your business development strategy can be key to the success or failure of your firm. In this post, we’ll explore how to create a strategy and associated plan that can propel an individual, a practice or an entire firm to new levels of … Continue reading Business Development Strategy: A High-Growth Approach