Daily Archives: March 25, 2018

No (Wo)Man Is An Island

Dave Brock — March 13, 2018 Follow @davidabrock — March 13, 2018 jplenio / Pixabay John Donne penned a famous poem, No Man Is An Island, as part of his Devotions on Emergent Occasions. Even in 1624, apparently, there were problems with silo’s, self-centeredness, and what the behaviors/mentalities that result. We tend to focus on … Continue reading No (Wo)Man Is An Island

Stop Thinking About Personalization Tactics and Start Thinking About Your Business Strategy

Katie Sweet — March 13, 2018 Follow @misskatiehrdy — March 13, 2018 rawpixel / Pixabay Marketers have often used personalization as a tactic to improve certain metrics. They may have included someone’s name in an email subject line as a tactic to improve email open rates. They may have served a pop-up as someone attempting … Continue reading Stop Thinking About Personalization Tactics and Start Thinking About Your Business Strategy