Matt Brennan — March 12, 2018 Follow @MattLBrennan — March 12, 2018 Free-Photos / Pixabay For many small businesses, writing your own marketing copy becomes the sensible, practical move. Maybe it’s what makes sense for the budget, or maybe there’s someone within the business who has the previous experience to be able to pull this … Continue reading How to Write Small Business Marketing Copy that Makes Customers Buy
Jean Moncrieff — March 12, 2018 Follow @eyejean — March 12, 2018 So you’ve made the decision to grow your business – congratulations! Now get ready for the next challenge: how to scale your business for growth. Even if you manage to sell like crazy, you’ll soon have another problem: you have to be able … Continue reading The Entrepreneurs Guide to Scaling Up
Amanda Abella — March 12, 2018 — March 12, 2018 One of the main issues I help students and private coaching clients with is overcoming the fear of criticism. It’s a crippling fear that can keep business owners from asking for fair pay, marketing themselves or putting themselves out in the open. First, let me … Continue reading How Business Owners Can Get Over The Fear of Criticism
Krista Basham — March 12, 2018 — March 12, 2018 The Content Marketing Institute found that 86% of B2C marketers are using content marketing to draw traffic. To make content marketing successful, knowledge of search engine optimization basics is necessary to use business sites effectively. In B2C marketing, the individual customer is the primary target … Continue reading SEO Basics for B2C Companies
Fresh data and how-to advice to lift performance and get more conversions Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to … Continue reading 5 conversion boosters to optimize your PPC campaigns
Ellen Huxtable — March 12, 2018 Follow @abiztweet — March 12, 2018 It may be a rude awakening, or a creeping uneasiness, but at some point, you and other leaders in your organization may decide to make a concerted effort to improve employee morale. You might have been caught blindsided. You may have issued a … Continue reading How Not to Improve Employee Morale
Riding The Voice Wave by Mike Dougherty , Op-Ed Contributor, March 8, 2018 Ever since the dawn of science fiction, people have been fascinated by the idea of talking with computers — think Knight Rider, Star Trek and HAL 9000 from 2001: A Space Odyssey. With the development of speech technology, VXML and voice applications, … Continue reading Riding The Voice Wave
Debra Murphy — March 8, 2018 Follow @MasterfulMktg — March 8, 2018 Most small businesses offer their products and services to a specific geographic market. Being found quickly when someone is in need of your local services is critical to your success. Incorporating local SEO strategies into your marketing activities that complement your other online … Continue reading Local SEO Strategies for Higher Search Rankings
Is Marketing Leading GDPR For Your Company? by Paul Sonntag , Columnist, March 8, 2018 With the EU’s General Data Protection Regulation (GDPR) going into effect on May 25, many organizations are coming to the realization that the time for action has arrived, or may actually have arrived unnoticed many months ago. For some, marketing … Continue reading Is Marketing Leading GDPR For Your Company?
Celebrating Women: What Influences Millennials To Spend by Laurie Sullivan @lauriesullivan, March 8, 2018 Millennial women work hard to meet their economic goals, contributing an estimated $170 billion in annual spending power. A report released Thursday to celebrate women on International Women’s Day highlights ways for brands to target this powerhouse generation by identifying the … Continue reading Celebrating Women: What Influences Millennials To Spend
