Contributor David Dowhan says now that programmatic advertisers have nailed audience targeting, it’s time to apply the same array of data to bid management. David Dowhan on March 7, 2018 Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past. There are plenty of vendors providing … Continue reading The price is right? Let the data answer that
Daily Archives: March 19, 2018
5 Symptoms of Poor Team Collaboration and How to Fix It
Albizu Garcia — March 7, 2018 Follow @gainapp — March 7, 2018 A productive marketing team does not exist in a bubble. Strong marketing teams are often well-integrated with the rest of the office, working with sales teams, web developers, and even with executives. But what happens when the team in charge of communications fails … Continue reading 5 Symptoms of Poor Team Collaboration and How to Fix It
How to Battle Shopping Cart Abandonment: 13 Proven Tactics
Monica Axinte — March 7, 2018 Follow @DataFeedWatch — March 7, 2018 Shopping Cart abandonment is indisputably the headache of the online retail industry and is causing retailers a lot of pain and frustration. To tackle shopping cart abandonment efficiently merchants have to improve the browsing and the checkout experience for the customer, build trust, … Continue reading How to Battle Shopping Cart Abandonment: 13 Proven Tactics
You May Be Harming Your Reputation and Not Know It
Jim Anthony — March 7, 2018 Follow @JimSoMark — March 7, 2018 It’s normal for small business owners and leaders to be concerned about their company’s reputation in the marketplace. You may even think about the owner’s or president’s personal reputation as well. These are important concerns for any business and brand. But there is … Continue reading You May Be Harming Your Reputation and Not Know It
8 Collaboration Habits of the World’s Most Effective Managers
Esther Cohen — March 7, 2018 — March 7, 2018 What are the core collaboration habits of successful managers? Are there any steps you can take to improve your team’s collaboration and performance? In this article, we’ll share 8 essential collaboration strategies that will make you a more effective manager. Key Takeaways Here are the … Continue reading 8 Collaboration Habits of the World’s Most Effective Managers
The New Account Journey in ABM From Prospect to Customer
Grant Grigorian — March 7, 2018 — March 7, 2018 Traditional sales methodologies lay the foundation for sales best practices. Following them will give you visibility into a prospect’s movement between sales stages and help you answer important questions about the status of a deal. Journey analytics achieve the same function for Marketing. They define … Continue reading The New Account Journey in ABM From Prospect to Customer
Might Ditch Corporate Work for Startup Life?
Toland Lawrence — March 7, 2018 Follow @tolandlaw — March 7, 2018 What to Think About Before Switching Staplers Seems like everyone’s thinking about working at a startup. (Ok maybe not everyone, but a lot.) Why? We want our work to have an impact. There’s nothing like being part of a team that builds a … Continue reading Might Ditch Corporate Work for Startup Life?
7 Tools to Engage Your Facebook Audience
Mary Cate Spires — March 7, 2018 — March 7, 2018 In the wake of the Facebook apocalypse, many brands are scrambling to reassess their Facebook strategy. If Facebook has been successful for your brand, but you are scratching your head at how to spark genuine conversation on your posts, you have come to the … Continue reading 7 Tools to Engage Your Facebook Audience
4 Ways B2B Merchants Can Stay Competitive and Grow Their Businesses
Peter Sheldon — March 7, 2018 Follow @magento — March 7, 2018 geralt / Pixabay 1. FULL-SPECTRUM SELLING B2B buyer preferences are changing. They want both self-service and full-service purchasing options. According to Forrester/Internet Retailer B2B Buyer research, 53 percent of these buyers will make half or more of their work purchases online by 2018, … Continue reading 4 Ways B2B Merchants Can Stay Competitive and Grow Their Businesses
What Happens In 60 Seconds Online
What Happens In 60 Seconds Online by Joe Mandese @mp_joemandese, March 7, 2018 In about the time it takes for you to consider this chart, 18,000 people will have hooked up on Tinder, according to an analysis of things that happen in just 60 seconds online. The stats, which were compiled by Go-Globe.com, were published … Continue reading What Happens In 60 Seconds Online