Daily Archives: March 14, 2018

The pros and cons of marketing operations as a corporate vs. field function

Should your marketing operations be centralized, or should field offices be autonomous? Contributor Debbie Qaqish explores the risks and benefits of different approaches. Debbie Qaqish on March 2, 2018   Marketing operations (MO) as a capability has exploded onto the scene because of fast-changing technology, the need for a more transparent, efficient, and accountable view … Continue reading The pros and cons of marketing operations as a corporate vs. field function

The death of the mass market and why consumers couldn’t be happier

The environment for brands has changed dramatically just in the past few years. Contributor Andrew Waber explains what it takes to thrive today. Andrew Waber on March 2, 2018   Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes … Continue reading The death of the mass market and why consumers couldn’t be happier

Does Tracking Lead To Hacking? Study Scores Email Practice

Does Tracking Lead To Hacking? Study Scores Email Practice by Ray Schultz , Columnist, March 1, 2018 It may be an understatement to say “the simple act of viewing emails contains privacy pitfalls.” But that’s the main theme of  “I never signed up for this! Privacy implications of email tracking,” a research paper delivered at … Continue reading Does Tracking Lead To Hacking? Study Scores Email Practice

What Is Gamification and How It Can Save Your Company

Paul Keijzer — March 2, 2018 Follow @Paul_Keijzer — March 2, 2018 Much like every company out there, yours too has different and often difficult obstacles to overcome and surpass. There can be a variety of obstacles companies face – from increasing sales, to enhancing brand awareness, marketing products and services, and even engaging employees. … Continue reading What Is Gamification and How It Can Save Your Company