Daily Archives: March 12, 2018

Is Your Contact Page a Profit or Cost Center?

Harry Rollason — February 28, 2018 — February 28, 2018 Not long ago, many brands began burying their contact information behind interactive FAQs. This design, while effective at deflecting issues, can also make needy customers upset. It has inspired services like GetHuman, which reveals brands’ contact information, and fueled consumer’s top complaint: not being able … Continue reading Is Your Contact Page a Profit or Cost Center?

How to overcome unique B2B digital marketing challenges

Contributor Stoney deGeyter understands that folks marketing a B2B business have unique requirements. Here are several ways to overcome common obstacles and attract business. Stoney deGeyter on February 28, 2018    When it comes to business-to-business (B2B) marketing, anyone who has been operating in the space understands it comes with a particular set of challenges. … Continue reading How to overcome unique B2B digital marketing challenges

Need To Double Your Efficiency? Try Using Time Tracking Software For a Change

Rafi Chowdhury — February 28, 2018 Follow @_rafichowdhury — February 28, 2018 I always hear a lot of people saying the same phrase over-and-over that, “I’m too busy” or “I don’t have time to do anything else.” This happens because of not being able to properly calculate the time you spend on each project. As … Continue reading Need To Double Your Efficiency? Try Using Time Tracking Software For a Change

Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300%

Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300% by Chuck Martin , February 28, 2018 A new study shows that 360-degree virtual reality ads perform significantly better than traditional ads. Across metrics including click-through rates, viewability and video completion, 360-degree VR ads performed better in every dimension, according to the study by OmniVirt, … Continue reading Study Finds 360-Degree VR Ads Perform Better, Improve CTR 300%

SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

David Rode — February 28, 2018 — February 28, 2018 It has become all too common for B2B SaaS companies to survey their customers once a year through a moment-in-time customer relationship survey, with at least one section addressing the ultimate question of Net Promoter Score (NPS). Assuming the results are positive, the company then … Continue reading SaaS Companies: Implement a Product NPS Program in 5 Simple Steps