Daily Archives: March 11, 2018

How to Conduct an Effective Content Audit for Pillar Page Strategy

Mike Wolfe — February 28, 2018 Follow @MikeWolfeCP — February 28, 2018 Search engine optimization (SEO) is changing. Is your content marketing strategy keeping up? By now, you have probably heard the buzz about the changing landscape of SEO and the emergence (or reemergence) of pillar pages—un-gated pages of content that broadly cover all aspects … Continue reading How to Conduct an Effective Content Audit for Pillar Page Strategy

Meta Descriptions are Longer—and More Important—Than Ever

Amanda Clark — February 27, 2018 Follow @GrammarChicInc — February 27, 2018 Pixabay Mere weeks ago, Google announced a fairly major shake-up to the status quo. Meta descriptions, which have long been limited to 160 characters, can now be up to 320 characters—effectively doubling the size of this crucial online real estate. What are Meta … Continue reading Meta Descriptions are Longer—and More Important—Than Ever

Connect Through Relationships or Connect Alot – The Pro’s and Con’s

James Potter — February 27, 2018 Follow @thelinkedinman — February 27, 2018 PhotoMIX-Company / Pixabay Let’s keep this simple. There are two core approaches on LinkedIn, very different in approach, the work involved and the risk. Connect and message This is the approach where you connect to lots of relevant people with the idea that … Continue reading Connect Through Relationships or Connect Alot – The Pro’s and Con’s