Personal Branding Blog — February 25, 2018 — February 25, 2018 Recently Google announced an update of its Featured Snippets for both desktop and mobile search. This provides a personal brand’s website an opportunity to appear in top results with answers to the most pressing questions online. Answers are displayed in a descriptive box in … Continue reading Why You Should Think About Google Featured Snippets Again for Your Brand
An Open Book: What Can Blockchain Do For Email? by Ray Schultz , Columnist, February 22, 2018 There has been increasing buzz about blockchain. Until now, it has been used as a bitcoin wallet — but it has many other applications, from decentralized search to helping firms maintain transparency says Randy Apuzzo, founder and chief … Continue reading An Open Book: What Can Blockchain Do For Email?
James Glover — February 22, 2018 Follow @coherentpath — February 22, 2018 The gender in marketing debate has been percolating for a while. You might, for instance, recall the news – and ensuing debate – that Target decided to remove references to “boys” and “girls” in its toy department. Since then, more retailers have followed … Continue reading Male vs. Female: In Email Marketing, Does Gender Matter?
Google AMP Driving Traffic For Publishers by Melynda Fuller , February 23, 2018 After Facebook announced it would change its newsfeed last month, demoting content from media and brands and promoting posts from users, publishers went into a tailspin. Those that had put trust and marketing effort into the social-media platform were worried what this … Continue reading Google AMP Driving Traffic For Publishers
John Lincoln — February 22, 2018 Follow @johnelincoln — February 22, 2018 You might think you know all there is to know about optimizing for voice search, but are you familiar with the search quality rater guidelines? In a nutshell, those guidelines tell the people who rate voice search results what to look for when … Continue reading Google Reveals Voice Search Quality Rater Guidelines (And Teaches Us A Thing Or Two)
Todd Kunsman — February 22, 2018 Follow @OhSoFreshMusic — February 22, 2018 Like most companies, you’re probably trying to spread the word about your brand and engage new audiences through social media but are struggling to find new followers, actively engage your existing followers, or gain greater value from using social media. Have you or … Continue reading How to Maximize Social Media Influence in Your Organization
Rick Goodman — February 24, 2018 Follow @DrRickGoodman — February 24, 2018 Free-Photos / Pixabay Time is our most precious commodity—the one thing we can’t ever get more of. For leaders, it’s important that time be spent on things that add value to the business—but as your responsibilities mount, it can be challenging to know … Continue reading 3 Time Management Traps for Leaders to Avoid
Lilach Bullock — February 22, 2018 Follow @lilachbullock — February 22, 2018 With billions of people around the world using social media, it’s becoming quite clear that this is where our audiences and leads are spending their time. The question is, how do you get all of those potential leads to engage with you and … Continue reading 5 Effective Ways to Use Social Media for B2B Lead Generation
Analisa Sande — February 24, 2018 — February 24, 2018 Your business should connect to the bitcoin economy to earn more money and get more attention. There are several reasons why it’s a no-brainer to use bitcoin regardless of what kind of business you run. Bitcoin has already gone from a per-token value of a … Continue reading 3 Reasons to Consider Using Bitcoin for Your Ecommerce Business
VerticalResponse — February 24, 2018 Follow @VR4SmallBiz — February 24, 2018 As a retailer, your job isn’t done when the sale is complete. While it’s only natural to want to focus on attracting new customers, long-term success depends on customer retention. To attract repeat business, you have to view each new purchase as the beginning … Continue reading 4 Follow-Up Emails Retailers Should Be Sending