Daily Archives: March 7, 2018

How To Adapt A Social Media Strategy To An Inconsistent Business Model

Ivan Ivanov — February 23, 2018 — February 23, 2018 In the world of digital marketing, an agency is bound by two prime factors. The first is easy and simple to understand – it’s the creativity of its employees. However, the second is directly related with the ability of the digital marketing agency to close … Continue reading How To Adapt A Social Media Strategy To An Inconsistent Business Model

18 Lessons From Facebook’s Private Webinar On The News Feed Algorithm

Sahail Ashraf — February 23, 2018 — February 23, 2018 While millions of people around the world wailed and gnashed their teeth over the recent Facebook news feed changes (okay, maybe we’re being a little dramatic there), Facebook got down to business. It recently held a closed-door webinar about the newsfeed, and what the priorities … Continue reading 18 Lessons From Facebook’s Private Webinar On The News Feed Algorithm

The Need for Authenticity: Customer Engagement & Content Marketing

By Larry Alton February 23rd, 2018   In crowded marketplaces with dozens of competitors fighting over the same consumers, being able to actively engage customers is critically important. Research has shown that one of the keys to driving customer engagement and finding success with online marketing is to promote brand authenticity through content marketing. Promoting Authenticity … Continue reading The Need for Authenticity: Customer Engagement & Content Marketing